ETF Marketing Lead - Hybrid, Growth & Brand Strategy

Deutsche Bank AG; Lombardia; Hybrid; EUR 67,000 - 96,000; Full time

Benefits offered by this job

Health benefits

Parental leave

Pension plans

CSR initiatives

Fully subsidized Deutschlandticket

Company car

JobRad

Job summary

DWS Group in Milan is seeking a Marketing Manager Public Distribution, VP to lead regional marketing strategies for Xtrackers ETF/ETC platforms, tailoring campaigns to Italian and European markets. You will manage regional digital channels and collaborate with product, sales, and compliance to ensure regulatory alignment.

The ideal candidate has 5+ years in financial marketing, deep ETF knowledge, strong writing skills, and fluency in Italian and English (German a plus).

Qualifications

• At least 5 years of experience in financial marketing at an asset manager or in the marketing department of a digital distribution platform.
• In-depth knowledge of indexing, ETF products, and passive investing, as well as a general understanding of EMEA and global markets.
• Deep understanding of the asset management industry across all asset classes and channels.
• Expertise in writing compelling financial content tailored to different target audiences, writing styles, and regional regulatory requirements.
• Experience in developing and implementing marketing strategies in the ETF/ETC sector.
• In-depth knowledge of the various ETF and ETC distribution channels and target audiences.
• Financial expertise in asset management; experience with creative agencies and knowledge of workflows and processes is a plus.
• Understanding of the needs of different target audiences in B2B, B2C, and B2B2C contexts.
• Strong digital affinity.
• Strong innovative drive.
• Understanding of data analysis.
• Open-minded, customer-oriented personality who communicates effectively at all levels and across cultural boundaries.
• High degree of personal responsibility and reliability.
• Languages: Fluent in spoken and written Italian and English; German is a plus. Additional languages are a plus.

Responsibilities

• Implement regional marketing strategies with the goal of positioning Xtrackers in the market and attracting new investors; adapt campaigns linguistically and culturally and monitor performance.
• Manage regional digital distribution channels; develop and implement targeted marketing strategies to position products against competitors, conduct client update meetings, and create new sales-supporting initiatives.
• Acquire new digital educational financial content platforms, including contract negotiations, coordinating activities and content, and implementing campaigns.
• Analyze campaign reports and AUM development on regional digital channels.
• Monitor regional competitors’ activities on digital channels.
• Oversee regional Xtrackers.com websites: create content, update pages, and perform compliance and data protection evaluations.
• Analyze created content using analytics tools and support findings with ad-hoc content creation.
• Collaborate with Product, Sales, Research, Compliance, Marketing, and external service providers; coordinate with country-specific compliance.
• Coordinate with regulatory content requirements with the respective compliance departments.

Skills

Financial marketing

ETF/ETC knowledge

Data analysis

Digital marketing

B2B/B2C understanding

English proficiency

Italian language

Job description

DWS Group in Milan is seeking a Marketing Manager Public Distribution, VP to lead regional marketing strategies for Xtrackers ETF/ETC platforms, tailoring campaigns to Italian and European markets. You will manage regional digital channels and collaborate with product, sales, and compliance to ensure regulatory alignment.

The ideal candidate has 5+ years in financial marketing, deep ETF knowledge, strong writing skills, and fluency in Italian and English (German a plus).