DWS - Marketing Manager (Public Distribution)

Deutsche Bank AG; Lombardia; Hybrid; EUR 67,000 - 96,000; Full time

Benefits offered by this job

Health benefits

Parental leave

Pension plans

CSR initiatives

Fully subsidized Deutschlandticket

Company car

JobRad

Job summary

DWS Group in Milan is seeking a Marketing Manager Public Distribution, VP to lead regional marketing strategies for Xtrackers ETF/ETC platforms, tailoring campaigns to Italian and European markets. You will manage regional digital channels and collaborate with product, sales, and compliance to ensure regulatory alignment.

The ideal candidate has 5+ years in financial marketing, deep ETF knowledge, strong writing skills, and fluency in Italian and English (German a plus).

Qualifications

• At least 5 years of experience in financial marketing at an asset manager or in the marketing department of a digital distribution platform.
• In-depth knowledge of indexing, ETF products, and passive investing, as well as a general understanding of EMEA and global markets.
• Deep understanding of the asset management industry across all asset classes and channels.
• Expertise in writing compelling financial content tailored to different target audiences, writing styles, and regional regulatory requirements.
• Experience in developing and implementing marketing strategies in the ETF/ETC sector.
• In-depth knowledge of the various ETF and ETC distribution channels and target audiences.
• Financial expertise in asset management; experience with creative agencies and knowledge of workflows and processes is a plus.
• Understanding of the needs of different target audiences in B2B, B2C, and B2B2C contexts.
• Strong digital affinity.
• Strong innovative drive.
• Understanding of data analysis.
• Open-minded, customer-oriented personality who communicates effectively at all levels and across cultural boundaries.
• High degree of personal responsibility and reliability.
• Languages: Fluent in spoken and written Italian and English; German is a plus. Additional languages are a plus.

Responsibilities

• Implement regional marketing strategies with the goal of positioning Xtrackers in the market and attracting new investors; adapt campaigns linguistically and culturally and monitor performance.
• Manage regional digital distribution channels; develop and implement targeted marketing strategies to position products against competitors, conduct client update meetings, and create new sales-supporting initiatives.
• Acquire new digital educational financial content platforms, including contract negotiations, coordinating activities and content, and implementing campaigns.
• Analyze campaign reports and AUM development on regional digital channels.
• Monitor regional competitors’ activities on digital channels.
• Oversee regional Xtrackers.com websites: create content, update pages, and perform compliance and data protection evaluations.
• Analyze created content using analytics tools and support findings with ad-hoc content creation.
• Collaborate with Product, Sales, Research, Compliance, Marketing, and external service providers; coordinate with country-specific compliance.
• Coordinate with regulatory content requirements with the respective compliance departments.

Skills

Financial marketing

ETF/ETC knowledge

Data analysis

Digital marketing

B2B/B2C understanding

English proficiency

Italian language

Job description

Job Description: Employer: DWS Group Title: Marketing Manager Public Distribution, VP Location: Milan Salary range: €67,115.82 – €96,000 CCNL: Contratto Collettivo Nazionale di Lavoro per i Quadri Direttivi e per il personale delle Aree Professionali dipendenti dalle imprese creditizie, finanziarie e strumentali

About DWS

Today’s markets are exposed to a whole range of risks—but also to a whole range of opportunities. The opportunity to innovate differently. The opportunity to invest responsibly. And the opportunity to make a difference. Join DWS and become part of an industry-leading company with a global presence. Here, you’ll be empowered to lead ambitious initiatives to shape the future of investing and support our clients, local communities, and the environment. We’re looking for creative thinkers and innovators to seize tomorrow’s opportunities and build the best possible foundation for our clients’ financial futures. That’s why we’re “Investors for a new now.” In return, we offer you the platform you need to make a difference by working alongside some of the industry’s greatest thought leaders.

About Xtrackers by DWS

Xtrackers by DWS, DWS’s global platform for ETF and ETC solutions, boasts one of the largest and most established product ranges in Europe, with assets under management exceeding 325 billion euros (as of June 1, 2026). We have over 20 years of experience in index tracking and offer a broad range of efficient, high-quality ETFs and ETCs across all major asset classes—equities, bonds, and commodities. In addition, Xtrackers offers numerous building blocks for traditional investment strategies, ESG strategies, sector and factor investments, as well as innovative product solutions for thematic investments and future trends.

Team / division overview

The Xtrackers Marketing Team is responsible for positioning the global brand “Xtrackers by DWS” as one of the world’s leading ETF providers. To increase brand awareness, customer loyalty, and support Xtrackers’ business objectives, the team develops innovative concepts and content, utilizing the full spectrum of available channels. In doing so, we work closely with DWS’s other marketing and communications functions to define the messages, relevant channels, and formats for the respective target groups.

Your responsibilities

• Responsible for implementing regional marketing strategies with the goal of effectively positioning Xtrackers in the market and attracting new investors. This includes the linguistic and cultural adaptation and implementation of existing campaigns, as well as their tracking and performance optimization.
• Managing regional digital distribution channels. This includes developing and implementing targeted marketing strategies to successfully position our products against the competition, conducting client update meetings, and creating new sales-supporting marketing initiatives.
• Acquiring new digital educational financial content platforms, including contract negotiations, coordinating activities and content, and implementing campaigns.
• Analyzing campaign reports and AUM development on regional digital channels.
• Monitoring regional competitors’ activities on digital channels.
• Management of regional Xtrackers.com websites. This includes creating new content, regularly updating existing pages, and conducting compliance and data protection evaluations.
• Analysis of created content using analytics tools and implementation of findings support with ad-hoc content creation.
• Close collaboration with colleagues from Product, Sales, Research, Compliance, Marketing, and external service providers.
• Regulatory coordination of content with the respective country-specific compliance department.

We are looking for:

• At least 5 years of experience in financial marketing at an asset manager or in the marketing department of a digital distribution platform.
• In-depth knowledge of indexing, ETF products, and passive investing, as well as a general understanding of EMEA and global markets.
• Deep understanding of the asset management industry across all asset classes and channels.
• Expertise in writing compelling financial content tailored to different target audiences, writing styles, and regional regulatory requirements.
• Experience in developing and implementing marketing strategies in the ETF/ETC sector.
• In-depth knowledge of the various ETF and ETC distribution channels and target audiences.
• Financial expertise in asset management; experience with creative agencies and knowledge of workflows and processes is a plus.
• Understanding of the needs of different target audiences in B2B, B2C, and B2B2C contexts.
• Strong digital affinity.
• Strong innovative drive.
• Understanding of data analysis.
• Open-minded, customer-oriented personality who communicates effectively at all levels and across cultural boundaries.
• High degree of personal responsibility and reliability.
• Languages: Fluent in spoken and written Italian and English; German is a plus. Additional languages are a plus.

Application period: Immediate

What we’ll offer you

• Physical and mental health benefits, including (but not limited to) statutory health insurance (BKK), sick pay, and employee support hotlines.
• Family-friendly benefits, including generous parental leave packages (supporting all types of family structures) and assistance in finding childcare options, including DWS’s own kindergarten service.
• A variety of pension plans, personal budget accounts to facilitate sabbaticals or early retirement, as well as capital-forming benefits.
• The opportunity to support our CSR strategy, which focuses on combating climate change and achieving greater social justice.
• Mobility benefits, such as a fully subsidized Deutschlandticket, as well as company car and JobRad programs.

DWS’s current hybrid work model is designed to strike a balance between in-person collaboration and engagement in the office, which is at the core of our work culture. We are committed to supporting flexible and hybrid work arrangements around the world. Depending on the location or position you are applying for, the balance between working in the office and working from home will be discussed as part of your application and interview process. We will continue to review and refine our work environments and methods to create the best possible working conditions for our employees.

If, for any reason—including or related to a disability or long-term health condition—you require accommodations or modifications to the application process, please contact your recruiter and let us know what support you may need. Examples of accommodations include changing the interview format or providing support at DWS’s offices. This will not affect your application, and your recruitment team will discuss the options with you.

We at DWS are committed to creating a diverse and inclusive workplace, one that embraces dialogue and diverse views, and treats everyone fairly to drive a high-performance culture. The value we create for our clients and investors is based on our ability to bring together various perspectives from all over the world and from different backgrounds. It is our experience that teams perform better and deliver improved outcomes when they are able to incorporate a wide range of perspectives. We call this #ConnectingTheDots.

At DWS, we’re capturing the opportunities of tomorrow. You can be part of a leading, client-committed, global Asset Manager, making an impact on individuals, communities and the world. In an ever-changing landscape, markets face a new set of pressures – but here, we see the opportunity in challenges. Opportunity to invest responsibly; to create change. Whether it’s collaborating to discover innovative solutions or exploring your curiosity to develop new skills – at DWS, we support you to achieve your goals. As the world continues to evolve, we do too. Join us, and you can shape our transformation. You can collaborate with industry thought-leaders, gaining new and diverse perspectives. You can share ideas and be yourself. You can drive innovative and sustainable solutions that influence markets and behaviours for the better.

This is your chance to lead an extraordinary career. This is your chance to invest in your future.