Digital Marketing specialist - Internship

Max Mara Fashion Group; Reggio Emilia; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

Max Mara Fashion Group is seeking a Digital Marketing Specialist to develop, implement, monitor and optimize digital campaigns across channels, with a focus on SEO/SEM, quality traffic, and lead generation.

The role requires a degree in Digital Marketing, a deep interest in fashion trends, and a proactive, curious mindset to drive innovative actions and improve performance.

Competenze

• Degree in Digital Marketing.
• Deep interest in the fashion industry and trends.
• Highly curious, proactive, and eager to learn.

Mansioni

• Plan and execute digital marketing campaigns across channels (SEO/SEM, email, social).
• Analyze campaign performance and ROI/KPIs, and optimize accordingly.
• Identify trends and adjust investments to maximize results.
• Collaborate with agencies and external suppliers for campaigns and tech implementations.
• Promote learning and innovation within the team and processes.

Formazione

Degree in Digital Marketing

Descrizione del lavoro

Job Description

The Digital Marketing Specialist is responsible for the development, implementation, monitoring and optimization of digital marketing campaigns through all digital channels. The core responsibilities are: 1) Ensuring search optimization 2) Increasing traffic quality to sites of interest 3) Generating new leads.

• 1.01 Plans and executes web campaigns, SEO/SEM, database building, email campaigns*
• 1.02 Analyzes and draws up reports on campaign performance, evaluates them based on the results obtained (ROI and KPI)*
• 1.03 Identifies new trends, then optimizes investments and performance based on new actions that can intercept market needs*
• 1.04 Think proactively about new marketing development strategies*
• 1.05 Plan, execute and evaluate experimental actions and conversion tests*
• 1.06 Use analytical skills to evaluate the customer experience across multiple channels and touch points*
• 1.07 Optimize the use of funnels and conversion points tools*
• 1.08 Collaborate with agencies and other external suppliers*
• 1.09 Analyze emerging technologies. Acts as a point of reference for any new implementations where appropriate*
• 1.10 Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness/efficiency of one's responsibilities^*
• 1.11 Adopt significant behaviors and promotes operational/cultural actions for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the 'Environment, Business Processes and Organizational Community^*

Qualifications

• Degree in Digital Marketing.
• Deep interest in the fashion industry and trends.
• Highly curious, proactive, and eager to learn.