Digital Product Specialist

Agilent Technologies; Torino; In loco; EUR 17.856 - 24.552; Tempo pieno

Descrizione del lavoro

Agilent Technologies in Torino is seeking a Digital Product Specialist to join the Vacuum Product Business Unit. You will collaborate with product content & communication manager, product managers, and other functions to create and publish digital assets and optimize content for search engines.

The role emphasizes digital marketing fundamentals, SEO, and data-driven insights using Google Analytics. English fluency is required; Italian is preferred.

Competenze

• Recent graduate (within the last 2 years) with a Bachelor’s or Master’s degree in Marketing, Communication, Economics, Engineering, or similar.
• Previous experience in digital marketing and/or with SEO would be an advantage.
• Strong Excel skills is a requirement. Knowledge of Google Analytics, or another data analysis tool is an advantage.
• Full fluency in English. Fluency of Italian is preferable but not required.

Mansioni

• Assist in creation and publishing of digital assets, including web pages.
• Focus on digital product content optimization and search engine optimization (SEO).
• Work closely with other team members on tactics to promote digital content and drive traffic to web pages concentrating mostly on organic traffic improvement.
• Support E-commerce activities, including creation/maintenance of e-store content, such as new images, technical specifications, and filters.
• Analyze keywords and digital traffic/web pages performance using Google Analytics, Google Search Console and other data tools and platforms adopted by the company.
• Collaborate on digital projects of web content migration to new platforms and their adaptation to new user experience.

Conoscenze

SEO

Excel

Google Analytics

Digital marketing

Formazione

Bachelor's or Master’s degree in Marketing/Communications/Economics/Engineering

Strumenti

Google Analytics

Descrizione del lavoro

Job Description

Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the answers and insights they seek ---- so they can do what they do best: improve the world around us. Information about Agilent is available at www.agilent.com.

You want to build on your basic knowledge of engineering theories and marketing principles? Join the dynamic team that's designing and implementing marketing strategies and liaising with other functions to develop compelling, relevant and attractive digital content to seamlessly connect customers and prospects to Agilent to solve their challenges through insightful and informative content that personifies trust, leadership and innovation.

This is your chance to join the product management team in the Vacuum Product Business Unit. As a Digital Product Specialist, you will work closely with product content & communication manager and product managers, as well as other functions in the organization, such as field marketing and sales.

Responsibilities

• Support the team in creation and publishing of digital assets, including web pages.
• Focus on digital product content optimization and search engine optimization (SEO).
• Work closely with other team members on tactics to promote digital content and drive traffic to web pages concentrating mostly on organic traffic improvement.
• Support E-commerce activities, including creation/maintenance of e-store content, such as new images, technical specifications, and filters.
• Analyze keywords and digital traffic/web pages performance using Google Analytics, Google Search Console and other data tools and platforms adopted by the company.
• Collaborate on digital projects of web content migration to new platforms and their adaptation to new user experience.

Qualifications

The contract duration will be between 12 and 16 months.

• Recent graduate (within the last 2 years), with a Bachelor’s or Master’s degree in Marketing, Communication, Economics, Engineering, or similar.
• Previous experience in digital marketing and/or with SEO would be an advantage.
• Strong Excel skills is a requirement. Knowledge of Google Analytics, or another data analysis tool is an advantage.
• Full fluency in English. Fluency of Italian is preferable but not required.

On a personal level, you are proactive, organized, autonomous and a natural team player. You have excellent interpersonal skills to interact with both external and internal partners.

Additional Details

• Full time weekly schedule.
• Travel Required: Occasional.
• Shift: Day.
• Duration: 9-12 Months.
• Job Function: Marketing.

Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.