Brand Manager Immunology - maternity leave

Novartis; Milano; In loco; EUR 44.000 - 82.000; Tempo pieno

Descrizione del lavoro

Novartis in Milano is seeking a Brand Manager to translate regional strategy into local brand plans and drive sustainable growth. You will work cross-functionally to optimize the marketing mix and ensure compliant execution across the brand lifecycle.

You'll lead omnichannel campaigns, define customer segmentation, and train sales teams on messaging while managing forecasting, budgets, and launches with a focus on ethics and compliance within a leading pharmaceutical company.

Competenze

• University degree in Life Sciences, Marketing, Business or related field.
• Fluency in English and Italian.
• Experience in pharmaceutical brand management or marketing.
• Strong understanding of pharma markets and healthcare systems.
• Proven ability to develop and execute brand strategies.
• Omnichannel marketing and campaign execution experience.
• Financial acumen including budgeting and resource management.
• Cross-functional leadership within matrix organizations.
• Strategic, data-driven mindset with ethics compliance.

Mansioni

• Own end-to-end accountability for one or more brands.
• Translate global strategy into local brand plans with objectives and messaging.
• Execute integrated omnichannel campaigns and optimize marketing mix.
• Define customer segmentation and train sales on messaging.
• Lead forecasting, demand planning, and budget management.
• Coordinate cross-functional launches with Sales, Medical, and Value & Access.
• Monitor KPIs and refine strategy and execution.
• Ensure compliant execution and strong engagement with HCPs.

Conoscenze

Omnichannel marketing

Campaign execution

Stakeholder management

Cross-functional leadership

Analytical mindset

Digital tools

English

Italian

Formazione

University degree in Life Sciences/Marketing/Business

Descrizione del lavoro

Salary Range: 44.100,00 € - 81.900,00 €

Job Description Summary

The Brand Manager is accountable for translating International and Regional Therapeutic Area strategy into locally relevant brand plans and executing them to deliver sustainable growth, market share, and patient impact for assigned brands. The role leverages local insights to optimize the marketing mix across the brand lifecycle and works cross functionally to ensure effective, compliant execution in line with Novartis values and ethics.

Key responsibilities

• Own end ‑ to ‑ end accountability for one or more brands across their lifecycle
• Translate global strategy into a local brand plan with clear objectives , target audiences, messaging, and omnichannel execution.
• Execute integrated omnichannel campaigns and optimize marketing mix using data, insights, and tools (e.g., DRO).
• Define customer segmentation, prioritization, and design ICE ‑ aligned customer journeys; train sales teams on messaging and tactics.
• Deliver sales, growth, and market share targets; lead forecasting, demand planning, and budget management.
• Lead brand launches and readiness activities, coordinating cross ‑ functional teams (Sales, Medical, Value & Access).
• Monitor performance via KPIs and insights, continuously refining strategy, campaigns, and execution quality.
• Ensure compliant execution, effective agency collaboration, content reuse, and strong engagement with HCPs and stakeholders.

Essential requirements

• University degree in Life Sciences, Marketing, Business, or related field; fluency in English and Italian.
• Experience in pharmaceutical brand management or marketing roles; experience in Immunology will be considered a plus.
• Strong understanding of pharma markets, customers, and healthcare systems.
• Proven ability to develop and execute brand strategies and tactical plans.
• Solid omnichannel marketing and campaign execution skills.
• Strong financial acumen, including budgeting and resource management.
• Experience in cross-functional leadership within matrix organizations; effective stakeholder management.
• Strategic, data‑driven mindset with ability to manage complexity, leverage digital/AI tools, and uphold high ethics and compliance standards.

Why Novartis?

Our purpose is to reimagine medicine to improve and extend people's lives and our vision is to become the most valued and trusted medicines company in the world. With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture

Benefits and rewards

Read our handbook to learn about all the ways we'll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Commitment to Diversity and Inclusion

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

Skills Desired

• Asset Management
• Commercial Excellence
• Cross-Functional Collaboration
• Digital Marketing
• Influencing Skills
• Operational Excellence
• Product Lifecycle Management (PLM)
• Product Marketing
• Stakeholder Engagement
• Stakeholder Management