Digital Marketing Coordinator

Max Mara Fashion Group; Reggio Emilia; On-site; EUR 30,000 - 40,000; Full time

Job summary

Max Mara Fashion Group is seeking a Digital Marketing Coordinator in Reggio Emilia, Italy, to drive revenue through integrated marketing initiatives and advanced analytics.

The role designs and executes digital campaigns, monitors performance, manages the function budget, and coordinates internal teams and external partners to ensure cost-efficient results aligned with market trends.

Qualifications

• Defines and implements marketing operations to achieve objectives.
• Administers the function budget and monitors spending for cost optimization.
• Continuously monitors performance to maximize ROI.
• Monitors market trends and implements new methodologies and metrics.
• Promotes internal customer relationships and reports ROI.
• Coordinates staff and ensures timelines and costs are respected.
• Coordinates external suppliers ensuring adherence to budget and requirements.
• Leads team development and training to meet objectives and quality standards.
• Promotes digital-tools adoption for process and stakeholder engagement.
• Supports sustainable development in environment, processes, and community.

Responsibilities

• Designing and implementing digital marketing operations to optimize results.
• Monitoring performance of interventions to improve and evolve with market trends.
• Managing the function budget and ensuring cost efficiency.

Skills

Marketing operations

ROI optimization

Budget management

Team coordination

Stakeholder communication

Tools

Marketing analytics

Data analysis

Job description

Digital Marketing Coordinator

The Digital Marketing Coordinator is responsible for achieving the revenue targets and implementing the tools necessary to achieve the estimated marketing and sales objectives.

The core responsibilities are:

• 1) Designing and implementing digital marketing operations in order to guarantee that the expected results are optimized
• 2) Monitoring and evaluating the performance of interventions with a view to improvement and evolution consistent with market trends
• 3) Managing the function budget and monitoring expenditure in terms of rationalization and cost efficiency

Qualifications

• 1.01 Defines, coordinates and implements the function's marketing operations in order to achieve the estimated marketing/commercial objectives
• 1.02 Proposes and administers the function budget, monitors spending in terms of cost optimization and efficiency
• 1.03 Continuously monitors performance in order to to achieve the set objectives and maximize ROI
• 1.04 Monitors market trends and evolution, reports and takes care of the implementation of new methodologies, tools and analysis metrics for continuous improvement of marketing operations
• 1.05 Promotes and takes care of the relationship with the internal customer, collects the requirements and ensures the provision of a quality service; provides updates on the progress and feedback on the results obtained (ROI)
• 1.06 Coordinates the staff and monitors the progress of operational activities, ensuring that shared requirements, times and costs are respected
• 1.07 Maintains relationships, coordinates and monitors the activities carried out from external suppliers, ensuring that they respect the shared requirements, times and budget limits
• 1.08 Participates in the selection, takes care of the technical training and development of its collaborators; guides and motivates the team to achieve the set objectives in compliance with quality standards and shared values
• 1.09 Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving effectiveness/ efficiency of its Responsibilities
• 1.10 Promotes, adopts and develops the use of digital technologies within its function in relation to both process management and in relations with internal and external interlocutors involved in the business
• 1.11 Adopts significant behaviors and promotes actions operational/cultural for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the Environment, Business Processes and Organizational Community

Additional Information

The expected Gross Annual Salary (RAL) range for the position is between €30.000,00 and €40.000,00 governed by an Individual Employment Contract (industrial sector). The specific salary will be defined based on skills, experience, qualifications, and gender-neutral internal equity criteria.