Digital CRM Manager

Publicis Sapient; Varese; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading digital business transformation company is seeking an experienced CRM Campaign Manager to oversee implementation of marketing campaigns. The ideal candidate has 4-5 years of experience in automotive CRM, strong communication skills, and proficiency in data analysis. This role is pivotal in aligning local strategies with global initiatives and maintaining client relationships. Join us in making digital central to operations.

Competenze

• 4-5 years of experience in similar roles, preferably in the automotive sector.
• Deep knowledge of CRM marketing principles and practices.
• Excellent communication and interpersonal skills.
• Proficiency in data analysis to evaluate CRM campaign effectiveness.
• Ability to work in a multinational environment.

Mansioni

• Manage implementation of CRM marketing campaigns.
• Interact with headquarters for CRM strategy alignment.
• Support local client in implementing targeted CRM initiatives.
• Act as primary contact for local client communications.
• Possess experience in the automotive industry.

Conoscenze

CRM marketing principles

Communication skills

Data analysis

Stakeholder management

Descrizione del lavoro

Key Responsibilities

1. CRM Campaign Management: Oversee and manage the implementation of CRM marketing campaigns, ensuring they align with the company's planning, business objectives, and local market needs.
2. Collaboration with Headquarters: Interact with headquarters to ensure alignment of CRM strategies and initiatives globally with local market needs and peculiarities.
3. Local Strategy Development: Provide strategic support to the local client in implementing targeted CRM initiatives, considering the dynamics and specifics of the local automotive market.
4. Operational Client Interface: Act as the primary consultancy and operational contact for the local client, managing communications and relationships effectively and proactively.
5. Industry Experience: Possess experience in the automotive or lead management-oriented industry, with in-depth knowledge of market dynamics, trends, and best practices in the sector.

Requirements

• At least 4-5 years of experience in similar roles, preferably within the automotive sector.
• Deep knowledge of CRM marketing principles and practices.
• Excellent communication and interpersonal skills, capable of managing relationships with clients and stakeholders effectively.
• Proficiency in data analysis and deriving insights to evaluate CRM campaign effectiveness.
• Ability to work in a multinational, multicultural environment, collaborating with global teams and stakeholders.

Company Description

Publicis Sapient is a digital business transformation company partnering with global organizations to create and sustain competitive advantages in an increasingly digital world. We operate through our SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Combined with our culture of curiosity and industry expertise, we deliver meaningful impacts by reimagining products and experiences that customers value. Our agile, data-driven approach prepares our clients for change, making digital central to their operations. Publicis Sapient, part of Publicis Groupe, employs over 20,000 people across more than 50 offices worldwide. For more information, visit our website.