Digital Communication & Graphic Designer

TP-Link Italia; Cernusco sul Naviglio; On-site; EUR 42,000 - 68,000; Full time

Job summary

TP-Link Italia is seeking a senior Digital Communication & Graphic Designer to support brand visibility and digital growth in the Italian market. You will manage integrated marketing projects from concept through execution and guide junior designers, balancing strategic thinking with hands-on production.

You will design digital and print materials, plan paid campaigns across Meta, Google and LinkedIn, support e-commerce initiatives, and analyze performance with GA4, Looker Studio and Meta

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Minimum 5 years of experience in Marketing, Digital Marketing or Communications.
• Experience managing integrated marketing campaigns.
• Experience working in the technology or consumer electronics industry is a plus.

Responsibilities

• Design high-quality digital and print marketing materials in line with TP-Link brand guidelines.
• Photo and video production and editing.
• Plan, launch and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads and LinkedIn Ads.
• Monitor campaign performance and optimize ROAS, CPA and conversion rate.
• Collaborate on SEO, content marketing and email marketing initiatives.
• Support marketing activities for TP-Link's e-commerce channels and online retail partners.
• Track and analyze campaign performance using GA4, Looker Studio and Meta Business Suite.
• Prepare regular performance reports and provide data-driven recommendations.

Skills

Creativity

Analytical thinking

Communication

Interpersonal skills

Project management

Teamwork

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Adobe Illustrator

After Effects

Meta Ads Manager

Google Ads

Google Analytics 4

Looker Studio

Microsoft Office

Job description

TP-Link is a global leader in networking and smart home solutions, committed to delivering reliable, high-quality products that connect people and businesses worldwide. TP-Link Italia is growing its local marketing team and is looking for a talented and motivated Digital Communication & Graphic Designer to support our brand visibility and digital growth in the Italian market.

Position Overview

We are seeking a senior Digital Communication & Graphic Designer with a strong combination of marketing, digital advertising, graphic design and e-commerce expertise.

The ideal candidate is passionate about technology, highly creative, and data-driven, with the ability to independently manage integrated marketing projects from concept through execution. They will also be responsible for coordinating and guiding junior graphic design resources, ensuring the timely delivery of high-quality creative assets. This role requires a balance of strategic thinking and hands‑on execution across multiple marketing disciplines.

Key Responsibilities

Graphic Design & Creative Production

• Design high-quality digital and print marketing materials, including: catalogues, advertisements, social media creatives, newsletters, web banners, point-of-sale materials
• Create visually engaging content in line with TP-Link brand guidelines.
• Photo and video production and editing

Digital Marketing & Paid Advertising

• Plan, launch and optimize paid advertising campaigns across: Meta Ads (Facebook & Instagram), Google Ads and LinkedIn Ads
• Monitor campaign performance and optimize key metrics including ROAS, CPA and conversion rate.
• Perform audience segmentation, A/B testing and campaign optimization.
• Collaborate on SEO, content marketing and email marketing initiatives.

E-commerce Marketing

• Support marketing activities for TP-Link's e-commerce channels and online retail partners.
• Create digital assets optimized for e-commerce platforms.
• Support product launches and promotional calendars.

Analytics & Reporting

• Track and analyze campaign performance using Google Analytics 4, Looker Studio and Meta Business Suite.
• Prepare regular performance reports and provide data-driven recommendations.
• Monitor key marketing KPIs and identify opportunities for continuous improvement.

Requirements

Experience

• Bachelor's degree in Marketing, Communication, Business or a related field.
• Minimum 5 years of experience in Marketing, Digital Marketing or Communications.
• Experience managing integrated marketing campaigns.
• Experience working in the technology or consumer electronics industry is considered a plus.

Technical Skills

• Advanced proficiency in:
• Adobe Illustrator
• After Effect
• Strong knowledge of graphic design principles, typography and layout.
• Experience preparing artwork for both digital and print production.
• Solid experience with:
• Meta Ads Manager
• Google Ads
• Google Analytics 4
• Looker Studio
• Knowledge of e-commerce marketing and digital customer acquisition.
• Familiarity with Microsoft Office.

Nice to Have

• Shopify or other e-commerce platforms
• Marketing automation platforms
• AI-powered creative tools (Adobe Firefly, ChatGPT, Midjourney or similar)

Personal Skills

• Strong creativity combined with analytical thinking.
• Excellent communication and interpersonal skills.
• Strong organizational and project management abilities.
• Ability to manage multiple projects and meet deadlines.
• Proactive, hands‑on and solution-oriented mindset.
• High attention to detail.
• Team player with the ability to work independently.
• Fluent in both Italian and English.

What We Offer

• Opportunity to work for a leading global technology company.
• Dynamic, international and collaborative working environment.
• Exposure to innovative consumer and enterprise technologies.
• Competitive salary and benefits package.