Senior Digital Designer: Marketing & Visuals

TP-Link Italia; Cernusco sul Naviglio; On-site; EUR 42,000 - 68,000; Full time

Job summary

TP-Link Italia is seeking a senior Digital Communication & Graphic Designer to support brand visibility and digital growth in the Italian market. You will manage integrated marketing projects from concept through execution and guide junior designers, balancing strategic thinking with hands-on production.

You will design digital and print materials, plan paid campaigns across Meta, Google and LinkedIn, support e-commerce initiatives, and analyze performance with GA4, Looker Studio and Meta

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Minimum 5 years of experience in Marketing, Digital Marketing or Communications.
• Experience managing integrated marketing campaigns.
• Experience working in the technology or consumer electronics industry is a plus.

Responsibilities

• Design high-quality digital and print marketing materials in line with TP-Link brand guidelines.
• Photo and video production and editing.
• Plan, launch and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads and LinkedIn Ads.
• Monitor campaign performance and optimize ROAS, CPA and conversion rate.
• Collaborate on SEO, content marketing and email marketing initiatives.
• Support marketing activities for TP-Link's e-commerce channels and online retail partners.
• Track and analyze campaign performance using GA4, Looker Studio and Meta Business Suite.
• Prepare regular performance reports and provide data-driven recommendations.

Skills

Creativity

Analytical thinking

Communication

Interpersonal skills

Project management

Teamwork

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Adobe Illustrator

After Effects

Meta Ads Manager

Google Ads

Google Analytics 4

Looker Studio

Microsoft Office

Job description

TP-Link Italia is seeking a senior Digital Communication & Graphic Designer to support brand visibility and digital growth in the Italian market. You will manage integrated marketing projects from concept through execution and guide junior designers, balancing strategic thinking with hands-on production.

You will design digital and print materials, plan paid campaigns across Meta, Google and LinkedIn, support e-commerce initiatives, and analyze performance with GA4, Looker Studio and Meta