CRO & Web Analytics Lead: GA4, A/B Testing, Smart Working

Candy Hoover Group Srl; Vimercate; On-site; EUR 27,000 - 33,000; Full time

Benefits offered by this job

Meal tickets

Smart Working

Job summary

Haier Europe in Vimercate, Italy, seeks a Digital Analytics & Web Performance Specialist to lead GA4 analytics, CRO, and web performance optimization across markets. You will own CRO and A/B testing platforms, build dashboards in Looker Studio and Power BI, and collaborate with UX, DTC, and local teams to drive data-driven decisions that improve user experience and ROI.

The role is a fixed-term contract with a national CCNL; the minimum gross annual salary is €30,000.

Qualifications

• Experience with GA4 and CRO platforms.
• Ability to build reports and dashboards for stakeholders.
• Proficient in English for international collaboration.

Responsibilities

• Lead GA4 analytics and CRO initiatives across markets.
• Produce advanced dashboards and KPI reporting for stakeholders.
• Own CRO/A/B testing platforms and manage vendor relations.
• Monitor web performance and UX metrics to drive improvements.
• Collaborate with UX, marketing and local teams on testing roadmap.

Skills

GA4 expertise

CRO & A/B tests

BI dashboards

Looker Studio

Power BI

SEO knowledge

CRM data

English fluency

Web performance

Analytics reporting

Tools

AB Tasty

VWO

Optimizely

Google Analytics 4

Google Search Console

PageSpeed Insights

Contentsquare

Job description

Haier Europe in Vimercate, Italy, seeks a Digital Analytics & Web Performance Specialist to lead GA4 analytics, CRO, and web performance optimization across markets. You will own CRO and A/B testing platforms, build dashboards in Looker Studio and Power BI, and collaborate with UX, DTC, and local teams to drive data-driven decisions that improve user experience and ROI.

The role is a fixed-term contract with a national CCNL; the minimum gross annual salary is €30,000.