CRM Campaign Coordinator — E-commerce Growth

BasicNet SpA; Piemonte; On-site; EUR 23,000 - 28,000; Full time

Benefits offered by this job

Development opportunities

Global brand exposure

Job summary

BasicNet SpA is seeking a CRM Campaign Support to assist the E-Commerce team in planning, executing and monitoring CRM campaigns across brands such as Kappa, Sundek, Sebago, Superga, Briko. The role collaborates with Marketing, Retail, Creative and local teams.

You will support calendar management, audience selection, content uploads, testing and deployment, plus maintenance of customer segments and automated journeys. Fluency in English and 1 year CRM exposure are preferred.

Qualifications

• Degree in Marketing, Economics, Business, Communication or a related field.
• Up to 1 year of experience in CRM, email marketing or internships.
• Fluency in English; knowledge of additional European languages is a plus.
• Familiarity with CRM or marketing platforms (Klaviyo a plus).
• Good knowledge of Excel / Google Sheets.
• Proactive attitude and ability to manage multiple tasks in a dynamic environment.

Responsibilities

• Support the management and update of the CRM and email marketing calendar across brands and markets.
• Assist in the execution of CRM campaigns, including audience selection and scheduling.
• Support CRM activities, customer segments and automated communication flows.
• Monitor campaign performance and prepare regular reports on CRM metrics.
• Contribute to testing activities including A/B tests on subject lines and timing.
• Maintain automated customer journeys like welcome, cart abandonments and post-purchase emails.

Skills

CRM interest

English fluency

Attention to detail

Organizational skills

Analytical mindset

Education

Marketing/Economics/Business/Comm degree

Tools

Klaviyo

Excel/Google Sheets

Job description

BasicNet SpA is seeking a CRM Campaign Support to assist the E-Commerce team in planning, executing and monitoring CRM campaigns across brands such as Kappa, Sundek, Sebago, Superga, Briko. The role collaborates with Marketing, Retail, Creative and local teams.

You will support calendar management, audience selection, content uploads, testing and deployment, plus maintenance of customer segments and automated journeys. Fluency in English and 1 year CRM exposure are preferred.