Global CRM & Loyalty Campaigns Lead

KIKO MILANO; Lombardia; On-site; EUR 42,000 - 62,000; Full time

Job summary

KIKO MILANO is seeking a CRM Coordinator to join the CRM Team in Italy. You will support end-to-end CRM campaigns across email, SMS, WhatsApp and more, ensuring precise targeting and timely delivery. The role emphasizes segmentation, personalization, and performance optimization in a beauty/retail context.

You will collaborate with data teams and cross-functional partners, bringing 5+ years of CRM experience and strong Excel/PowerPoint skills to drive customer lifetime value.

Qualifications

• At least 5 years of CRM/loyalty experience in international retail, beauty, fashion or consumer goods.
• Bachelor’s degree in Marketing, Business or related field.
• Experience with CRM and marketing automation platforms, e.g., Klaviyo.
• Strong Excel and PowerPoint skills and data-driven mindset.
• Proven ability to segment customers and drive engagement.

Responsibilities

• Coordinate end-to-end CRM campaigns across email, SMS, WhatsApp and other channels.
• Build campaign calendars aligned with launches, loyalty activities and local markets.
• Collaborate with Creative, Design, Copy and external agencies.
• Ensure timely delivery and consistency across touchpoints.
• Develop segmentation strategies and optimize personalization to boost engagement.
• Analyze performance, provide actionable insights, and support testing.

Skills

CRM campaigns

Loyalty programs

Customer engagement

Segmentation

A/B testing

Cross-functional collaboration

Analytical mindset

Communication skills

English fluency

Education

Bachelor’s degree in Marketing or related field

Tools

Klaviyo

Excel

PowerPoint

Job description

KIKO MILANO is seeking a CRM Coordinator to join the CRM Team in Italy. You will support end-to-end CRM campaigns across email, SMS, WhatsApp and more, ensuring precise targeting and timely delivery. The role emphasizes segmentation, personalization, and performance optimization in a beauty/retail context.

You will collaborate with data teams and cross-functional partners, bringing 5+ years of CRM experience and strong Excel/PowerPoint skills to drive customer lifetime value.