Creative Strategist - Milan | Freelance

Monogrid; Lombardia; Hybrid; EUR 60,000 - 85,000; Full time

Job summary

MONOGRID is seeking a Creative Strategy lead to develop end-to-end strategies and platforms for luxury and fashion brands, aligning cultural insight, brand positioning and long-term business goals.

You will unpack client briefs, analyze needs and context, track trends, shape proposals, oversee campaigns from concept to execution, and build strategic narratives for high-profile clients and internal teams. Fluent in Italian and English; ~5 years experience.

Qualifications

• About 5 years of relevant experience in creative strategy.
• Experience in an agency or fashion/creative environment.
• Fluent in Italian and English.
• Strong storytelling and presentation abilities.

Responsibilities

• Develop end-to-end creative strategies and platforms for luxury and fashion brands.
• Unpack client briefs and analyze needs, market context, competitors, audiences and culture.
• Track trends across fashion, art, music and subcultures and translate into strategic direction.
• Shape creative proposals that combine aesthetic vision with measurable KPIs and business value.
• Oversee projects and large-scale brand ecosystems for consistency across touchpoints.
• Lead campaigns from concept to execution, connecting creative choices with data and performance insights.
• Build and present strategic narratives and manage relationships with high-profile clients and internal teams.

Skills

Creative strategy

Agency experience

Strategic thinking

Client communication

Italian/English bilingual

Job description

MONOGRID is a creative innovation studio working across immersive experiences, digital content, 3D, CGI and new technologies. We collaborate with global brands in fashion, luxury, tech, arts and lifestyle - designing environments, installations and content that live between physical and digital worlds.

Our people & values

People come first. We value transparency, inclusivity and respect, building a safe environment where collaboration is natural.

We encourage unconventional thinking and personal creative exploration. You'll have autonomy from day one - freedom and responsibility, no micromanagement.

We work smart, not long: healthy work-life balance matters.

Learning is continuous and practical: curiosity and experimentation are part of the job.

What you'll do

• Develop and oversee end-to-end creative strategies and platforms for luxury and fashion brands, aligning cultural insight, brand positioning and long-term business goals.

• Unpack client briefs and deeply analyze client needs, market context, competitors, audiences and culture to uncover meaningful insights and strategic opportunities.

• Track trends across fashion, art, music and subcultures, translating them into strategic direction rather than moodboards.

• Shape creative proposals that combine strong aesthetic vision with clear business objectives, measurable KPIs and long-term value for clients.

• Oversee projects and large-scale brand ecosystems, ensuring consistency across touchpoints and building structures designed to evolve and deliver value over time.

• Lead campaigns and brand activations from concept to execution, connecting creative decisions with data, performance insights and measurable outcomes.

• Build and present compelling strategic narratives, communicate ideas clearly and manage relationships with high-profile clients and internal teams.

Who you are

• Around 5 years of relevant experience in creative strategy, ideally in an agency or fashion/creative environment.

• A strategic thinker, able to connect cultural insight, market understanding, storytelling, data and business goals.

• Strong taste and aesthetic sensibility, with broad cultural references across fashion, art, music and subcultures.

• Hands-on experience translating strategy into creative concepts and taking ideas from concept to execution.

• Comfortable defining measurable objectives, interpreting data and using insights to inform both current and future creative strategies.

• Excellent communication, presentation and relationship-building skills, with the ability to align clients and multidisciplinary teams around a shared vision.

• Strong organizational and coordination skills to manage multiple accounts and priorities.

• Skilled about new technologies (AI) and how they create creative and business opportunities.

• Collaborative, proactive, and comfortable in fast-paced environments.

• Fluent in Italian and English.

Nice to have:

• Interest in AI, XR, gaming, fashion, luxury or experiential design

• Visual sensitivity and familiarity with creative production workflows

Why work with us

• Strategic briefs from international luxury and fashion brands.

• Direct access to decision-makers: you work with the leadership team, not through layers.

• A multidisciplinary creative and tech team that turns your strategy into ambitious work.

• Clear, focused engagements with a defined scope for each brief.

• Offices in Milan and Florence.