Category Growth Strategist – OOH & eCommerce

Ferrero; Alba; In loco; AUD 140.000 - 180.000; Tempo pieno

Descrizione del lavoro

Ferrero is seeking a Customer Category Manager in Australia to drive category growth across Out of Home, Convenience and Foodservice channels as well as eCommerce. You will transform shopper, category, and customer insights into actionable growth strategies and partner with internal teams and external customers to shape category plans.

You will translate insights into 4P recommendations, support launches, and develop GTM strategies while strengthening relationships with key customers and

Competenze

• University degree in Business, Marketing, Commerce, or a related discipline.
• Experience in Category Management, Trade Marketing, Sales, or related commercial functions in FMCG, confectionary and snacking business would be preferred
• Experience working with retail, shopper, category, or sales performance data
• Ability to integrate and analyse data from multiple sources, including scan data, shopper research, market intelligence, customer data, digital analytics, and internal sales performance metrics, to generate actionable business insights
• Strong analytical capability with the ability to translate data into business recommendations
• Excellent communication, presentation, and stakeholder management skills with ability to influence and build credibility across cross-functional teams and external customers
• Strategic thinking combined with strong execution capability, strong commercial acumen, problem-solving skills, and a results-oriented mindset
• Ability to manage multiple priorities in a dynamic environment

Mansioni

• Develop and tailor category growth strategies for Out of Home and eCommerce customers
• Leverage shopper, consumer, market, and customer insights to identify growth opportunities
• Champion category-centric thinking and represent the shopper perspective across business planning processes
• Support new product launches and activation plans through customer-specific category recommendations
• Translate insights into actionable 4P recommendations covering assortment, pricing, promotion, placement, and visibility
• Develop go-to-market strategies and execution plans for innovation and category growth initiatives
• Partner with commercial and planning teams to improve forecasting accuracy and commercial performance
• Contribute to cross-functional planning processes to ensure customer and category priorities are reflected in business decisions
• Build strong relationships with key customer stakeholders across buying, category, and marketing functions
• Act as a trusted category advisor, providing insights and recommendations that support mutual growth objectives
• Support Joint Business Planning, range reviews, and customer planning sessions through compelling category and shopper-led narratives
• Influence internal and external stakeholders through data-driven storytelling and strategic recommendations
• Generate actionable insights from a variety of data sources, including retail scan data, shopper research, market reports, and consumer trends
• Deliver regular category and performance reporting to monitor results and identify future opportunities
• Partner with internal teams to identify knowledge gaps and develop insight-led growth recommendations
• Continuously build expertise in category management and analytics methodologies

Descrizione del lavoro

Ferrero is seeking a Customer Category Manager in Australia to drive category growth across Out of Home, Convenience and Foodservice channels as well as eCommerce. You will transform shopper, category, and customer insights into actionable growth strategies and partner with internal teams and external customers to shape category plans.

You will translate insights into 4P recommendations, support launches, and develop GTM strategies while strengthening relationships with key customers and