Category & Shopper Marketing Manager Bevande/Gelati

Ferrero; Alba; In loco; EUR 45.000 - 55.000; Tempo pieno

Descrizione del lavoro

Ferrero, founded in Alba, Italy, is seeking a Shopper Marketing Manager to turn shopper insights into growth across Beverage & Chilled categories.

You will analyze shopper trends, work with Marketing, Sales and Customer Marketing to develop category strategies, support launches, and drive performance with data from Nielsen/IRI, delivering value to shoppers and customers.

Competenze

• Master's degree in Economics, Marketing, or related field.
• Experience in Marketing, Trade & Shopper Marketing, Customer Management, or Shopper Insights in FMCG.
• Strong understanding of shopper behaviors and category dynamics.
• Fluent in Italian and English; proficient with Excel and MS Office.

Mansioni

• Identify growth opportunities by analyzing shopper behaviors, consumption trends, and market evolution across channels and store formats.
• Develop business recommendations to support innovation, category expansion, and product launches, while contributing to sales forecasting and performance reviews.
• Define category growth strategies with Marketing, Sales, and Customer Marketing teams, support assortment and innovation plans, and deliver Category Management projects with key customers.

Conoscenze

Analytical skills

Cross-functional collaboration

Communication

Italian & English fluency

Strategic thinking

Formazione

Master's degree in Economics/Marketing/Business Administration

Strumenti

Excel

Microsoft Office

Nielsen/IRI data

Descrizione del lavoro

About the Role

If you are passionate about understanding shopper behavior and turning insights into business growth, this role offers the opportunity to make a real impact on Ferrero's Beverage & Chilled categories.

As a Shopper Marketing Manager, you will drive category growth by analyzing shopper trends, market dynamics, and category performance. Working closely with Marketing, Sales, and Customer Marketing teams, you will transform insights into strategies that strengthen our brands and create value for both shoppers and customers.

Main Responsibilities

• You will identify growth opportunities by analyzing shopper behaviors, consumption trends, and market evolution across channels and store formats.
• You will develop business recommendations to support innovation, category expansion, and product launches, while contributing to sales forecasting and performance reviews.
• You will work closely with Marketing, Sales, and Customer Marketing teams to define category growth strategies, support assortment and innovation plans, and deliver Category Management projects with key customers. You will also collaborate with cross-functional teams to ensure alignment and successful execution of strategic priorities.

About You

• You bring a Master's degree in Economics, Marketing, Business Administration, or a related field, along with some years of experience in Marketing, Trade & Shopper Marketing, Customer Management, or Shopper Insights roles, ideally within the FMCG industry.
• You bring a strong understanding of shopper behaviors and category dynamics, combined with solid analytical skills and experience working with Nielsen, IRI, and consumer research data.
• Your ability to turn insights into actions helps drive business growth and stronger customer engagement.
• You are comfortable working with digital tools and business applications, including advanced Excel and the Microsoft Office suite, and you communicate fluently in Italian and English.
• You bring curiosity, creativity, proactivity, and adaptability, together with a collaborative mindset and the ability to build effective relationships across teams.

What We Offer

The role is classified at Level Quadro 1S under the National Collective Agreement for the Food Industry (CCNL Industria Alimentare). The guaranteed minimum base annual gross salary established by the CCNL for the applicable level is € 50.083. The compensation package also includes an annual variable component with a target of up to 10% of base salary.

About Ferrero

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

Find out more here.