Business Development Representative (BDR)

Coverflex; Milano; Remote; EUR 21,000 - 28,000; Full time

Benefits offered by this job

Meal vouchers

Stock options

Fixed-term contract

Remote work (Italy)

Job summary

Coverflex is seeking a Junior Business Development Representative to spearhead outbound efforts in the Italian market. You’ll open conversations, nurture leads, and hand off qualified meetings to Account Executives, helping to grow our pipeline and revenue.

You’ll work remotely from Italy with English and Italian in daily use, and collaborate with a small, dynamic team using HubSpot, LinkedIn Sales Navigator and Outreach.

Qualifications

• Must-haves: iterative, curious, entrepreneurial mindset.
• Must-haves: self-driven and proactive with continuous improvement.
• Must-haves: fluent Italian and fluent English.

Responsibilities

• Execute outbound prospecting to build a robust pipeline.
• Book qualified meetings for Account Executives (AEs).
• Maintain CRM hygiene and handover qualified opportunities.

Skills

Outbound sales

Resilience

Communication

English fluency

Italian fluency

Tools

HubSpot

LinkedIn Sales Navigator

Outreach

Notion

Slack

Job description

Coverflex

Work changed. Pay didn’t.

Coverflex exists to make compensation work for everyone.
Pay is still rigid, fragmented, and hard to feel.
We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.

Our platform is simple for HR and meaningful for employees.
We provide choice, smarter compensation tools and empowerment.

TL;DR (The Essentials)

Role: Business Development Representative (BDR)
Seniority Level: Junior
Type: Individual Contributor
Languages: English (main) / Italian (C2/native)
Main Tools: HubSpot, LinkedIn Sales Navigator, Outreach, Notion, Slack
Location: Remote (Italy)
Compensation:

• Base Salary: €21,000 – €28,000

• Bonus / Commissions: Uncapped

• Meal Vouchers: 10€/day

• Equity: Yes – Stock Options under our Equity Incentive Plan

• Benefits: you can check them below (at the end of the page)

• Contract Type: Fixed Term - 6 months

Your Impact

Your role will play a major role in our success because you’ll be one of the first BDRs dedicated to the Italian market, directly fueling our sales pipeline and revenue growth.

You’ll be the engine behind new opportunities — opening doors, creating conversations, and ensuring our Account Executives spend their time on high-quality, well-qualified meetings.

You’ll know you’re successful when, after 90 days, you’ve:

• Built a strong outbound rhythm with consistent, high-quality activity

• Started booking qualified meetings for AEs

• Become autonomous in prospecting, CRM hygiene, and handover

How we’ll measure success:

• Main KPI 1: Number of outbound activities (calls)

• Main KPI 2: Number of meetings booked (SQL)

• Main KPI 3: Number of qualified meetings (SAL)

• Secondary KPI 1: Pipeline and revenue influenced

• Secondary KPI 2: CRM data quality and feedback loops

Reality Check - What Makes This Role Hard

Let’s be real — here’s what makes this role challenging:

• High volume of outreach with frequent rejection

• A strong focus on phone-based prospecting (cold calls are key)

• You need resilience, consistency, and energy — even on hard days

• You’ll be measured on inputs and outputs, not just effort

• Fast feedback loops: you’ll constantly adapt based on results

This role is not about comfort — it’s about growth, grit, and momentum.

Must-haves (evidence, notyears)

• Iterative, curious, and entrepreneurial mindset — you bring solutions, not just problems

• Self-driven, proactive, and motivated to continuously improve

• Outcome-focused: “good enough” beats perfect, impact beats process

• You’re not afraid of hearing “no” — and you don’t take it personally

• You find new ways in when the obvious path is blocked

• Fluent Italian (C2 / native) and fluent English

• Strong verbal communication skills

Nice-to-have

• Solid CRM usage habits (HubSpot experience is a plus)

• Exposure to tech, HR, finance, or benefits-related ICPs

• SMB outbound sales experience

• Benefits market knowledge

Your DNA

• Proactive, energetic, and resilient

• Persuasive without being aggressive

• Comfortable handling objections and pushback

• Calm and grounded