Brand Insights Manager

PARKLU by Launchmetrics; Turbigo; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

PARKLU by Launchmetrics is looking for a Brand Insights Manager to deliver insightful data to our high-service customers in the Fashion, Lifestyle, and Beauty sectors.

The ideal candidate will have at least 5 years of experience in data analytics, strong Excel skills, and the ability to engage with clients effectively. This role will involve managing customer portfolios, delivering reports, and presenting actionable insights to drive strategic marketing decisions.

Competenze

• Minimum 5 years of experience with data analytics and management.
• Intermediate Excel skills and a passion for analysis and data-driven insights.
• Confidence in leading presentations through storytelling.

Mansioni

• Understand customers' marketing goals to scope their needs.
• Be accountable for the customer portfolio and report on account health.
• Deliver customers' reports and manage training effectively.

Conoscenze

Data analytics

Excel

Presentation skills

Relationship building

Project management

Descrizione del lavoro

The Brand Insights Manager has the mission to deliver insightful data to our high‑service customers via the Launchmetrics products and services. Combining advanced industry knowledge (Fashion, Lifestyle & Beauty) with data, this role builds and owns customer relationships, acting as a trusted partner to provide data‑driven recommendations and support their marketing and communication strategy.

What You’ll Do

• Understand customers' marketing and communication goals to scope their needs and priorities in terms of strategy and measurement.
• Be accountable for the customer portfolio, report on account health, and join regular account reviews to ensure clear communication around priorities, reporting, and renewal opportunities.
• Maintain client contacts, documentation, reviews, and reports in Salesforce, ensuring they stay up‑to‑date.
• Deliver customers' reports and analysis on time, manage training, and proactively communicate product improvements and data updates.
• Collect customer needs and share feedback on new KPIs and measurement analyses, piloting new developments alongside customers.
• Identify upsell and cross‑sell opportunities, nurture them through handover to the sales team, and support pre‑sales as a data and consulting expert.
• Act as an expert on platform functions and data, becoming a strategic advisor to clients to drive value and ROI, connecting goals to outcomes.
• Identify trends and patterns in datasets to build detailed and insightful reports, using quantitative and qualitative analyses to make recommendations.
• Present actionable reports to customers, acting as a thought leader to advise on brand performance.
• Be an evangelist of Launchmetrics’ unique measurement methodology.

About You

• Minimum 5 years of experience with data analytics and management.
• Intermediate Excel skills and a passion for analysis and data‑driven insights.
• Confidence in leading presentations through storytelling to customers across multiple organizational levels.
• Ability to engage a wide variety of team members at different levels.
• Strong relationship‑building and influencing skills.
• Adaptability to complex and changing environments.
• Strong project management skills.
• Understanding of customers’ business challenges and needs.
• Innate curiosity and enthusiasm for innovative approaches.
• Constructive problem‑solving and swift decision‑making.
• Perceptive and sensitive to others’ needs and motivations.

Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce.