Tracking Specialist

Digital Pills; Torino; Ibrido; EUR 35.000 - 42.000; Tempo pieno

Vantaggi offerti da questo lavoro

Continuous training

Flexible workplace

Descrizione del lavoro

Digital Pills is seeking a Tracking Specialist to join its Tech Team, focusing on tracking implementation, BI dashboards, and data analytics. You will design data collection systems for web and app, while aligning with business requirements and replicable templates to deliver value to clients.

You will work with GTM, GA4, Piwik, Amplitude and other tools, building semantic KPI layers and dashboards in Power BI and Data Studio. A hybrid workplace with in‑office presence is offered.

Competenze

• 4+ years of hands-on experience in tracking implementation, digital analytics or MarTech roles.
• Track record of tracking setups delivered and validated in real client or company contexts.
• Experience in consulting / agency environments is a plus.
• SQL and Data Foundations: Basic/Intermediate knowledge of SQL and data modeling.
• Web and App Tracking: Experience with GTM, GA4, Adjust.
• Business Intelligence: Familiarity with Power BI and Google Data Studio.
• Data Quality & Validation: Ability to validate data correctness and data reliability.

Mansioni

• Design and implement data collection systems for App and Web environments using GTM, GA4, Piwik, Amplitude, Adjust.
• Set-up Customer Data Platforms such as Twilio Segment and Bloomreach.
• Implement server side tracking architecture and Conversions API across platforms.
• Audit and fix MarTech issues related to attribution and data quality.
• Collaborate with consultants and analysts to translate business requirements into analytics solutions.
• Deliver client work using replicable templates and accelerators.

Conoscenze

SQL

Data Modeling

BI Concepts

Data Quality

Analytical Thinking

Autonomy

Communication

Teamwork

Curiosity

Strumenti

Google Tag Manager

GA4

Piwik

Amplitude

Adjust

Twilio Segment

Bloomreach

DBT

Dataform

Power BI

Google Data Studio

BigQuery

Descrizione del lavoro

At Digital Pills, our mission is to empower businesses with the strategic use of data.We are evolving from a classic consulting model into an AI & Data company: we use our client projects as incubators of proprietary accelerators and products, building scalable technology on top of years of hands‑on experience. Joining now means being part of this transition.

Our clients range from big corporations to elite B2C and B2B players. We also collaborate with foundations and non-profit organisations.

While growing quickly, we’re still a small company with a startup-like culture which offers maximum personal freedom and flexibility along with the ability to be agile.

Our Company Values are:

• Vertical Boutique: To compete with established players, vertical specialization is the essential ingredient. For us, this specialization is focused on data, which forms the core of our approach.
• Research and Development (R&D) and Training: We invest 20% of our time in individual training and Research and Development projects. This keeps us constantly updated on the latest trends and technologies, ensuring cutting‑edge service for our clients.
• People at the Center: We create a unique and motivating work environment to attract the best talents in the industry. Our corporate culture is geared toward maintaining high levels of quality in every aspect of our work.
• Social Impact on the Community: We are committed to making a positive contribution to the community. We donate 1% of our annual revenue to Pro‑bono initiatives, and every member of our team dedicates 40 hours per year to non‑profit projects. With our social commitment, we aim to make a difference in people’s lives and create a better world.

Joining our team means embracing these values and contributing to our mission of providing data‑driven solutions that transform businesses.

At Digital Pills, we design advanced analytics platforms and data-driven solutions that transform how organizations understand and use data.

Mission - executive summary of the job’s core purpose:

As a Tracking Specialist, you will work in the Tech Team focusing on Tracking implementation activities, Business Intelligence and digital analytics. You will contribute to the design of data collection systems, KPI definitions and dashboards, and to the implementation and validation of tracking systems used to collect high‑quality data.

This role is ideal for experienced tracking professionals who want to grow at the intersection of MarTech, business intelligence and digital analytics, working on real‑world data platforms and complex scenarios and contributing to a delivery model built on replicable templates and reusable accelerators.

As a Tracking Specialist, the results we expect you to contribute are as follows:

Core responsibilities

• Design and implement data collection systems both for App and Web environments with platforms such as (but not limited to) Google Tag Manager (GTM), Google Analytics 4, Piwik, Amplitude, Adjust
• Set-up Customer Data Platforms such as (but not limited to) Twilio Segment and Bloomreach
• Implement server side tracking architecture
• Implement Conversion API and Enhanced Conversions across multiple advertising platforms such as Google Ads, Meta, TikTok
• Audit and fix MarTech issues such as attribution inconsistencies and poor data quality.
• Collaborate with consultants and analysts to translate business requirements into analytics solutions
• Deliver client work in a replicable way: use and improve existing templates and checklists, and flag recurring patterns worth turning into reusable accelerators

Growth areas (with increasing autonomy over time)

• Handle and analyze raw data export from marketing platforms (e.g. Google Analytics raw data).
• Create DBT, Dataform models over marketing data
• Implement Reverse ETL pipelines for data enrichment over cloud enviroments
• Support the definition and validation of business metrics
• Design and validate semantic data models and KPI layers
• Build and maintain dashboards and reports using Power BI and other BI tools (e.g. Data Studio)
• Validate data consistency and correctness across reporting layers

Education & Experience

• 4+ years of hands‑on experience in tracking implementation, digital analytics or MarTech roles
• Track record of tracking setups delivered and validated in real client or company contexts
• Experience in consulting / agency environments is a plus
• SQL and Data Foundations : Basic/Intermediate knowledge of SQL and data modeling.
• Web and App Tracking: Experience with Google Tag Manager, Google Analytics 4, Adjust
• Business Intelligence : Familiarity with BI concepts, reporting practices and dashboarding tools such as Power BI and Google Data Studio or equivalent.
• Data Quality & Validation : Ability to validate data correctness, detect inconsistencies and reason about metric definitions and data reliability.
• Analytical mindset. Able to reason logically on data, metrics and business questions.
• Business Understanding: Interest in understanding business processes and translating business requirements into analytics solutions.
• Attention to detail. Does not let important details slip through the cracks or derail a project.
• Curiosity and learning attitude. Strong willingness to learn new tools, technologies and analytics practices.
• Intelligence. Learns quickly. Demonstrates ability to quickly and proficiently understand and absorb new information.
• Autonomy. Able to manage well‑defined tasks independently and take ownership of assigned activities.
• Communication. Able to clearly explain data, metrics and results to technical and non‑technical stakeholders.
• Teamwork. Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.
• Enthusiasm. Exhibits passion and excitement over work. Has a can‑do attitude.
• Cloud environments: hands‑on experience with Google Cloud Platform (GCP), especially the BigQuery module.
• Data Modeling Fundamentals: Understanding of basic dimensional modeling concepts (facts, dimensions, star schema) and interest in building semantic layers for analytics.
• Other marketing and product analytics platforms: Posthog, Mixpanel, Matomo, Adobe
• Other data activation platforms: Klaviyo, SalesManago, Treasure Data, Braze

What we offer

• Salary: RAL €35k - €42k (based on experience)
• Continuous training and development: dedicated days for individual training, R&D & community of practice syncs
• Flexible workplace (8 days / month in‑office presence is required)