Brand Communications Lead: Coherence Across Channels

Max Mara Fashion Group; Reggio Emilia; On-site; EUR 32,000 - 52,000; Full time

Job summary

SmartRecruiters, Inc. is looking for a Brand Communication Specialist to ensure a consistent brand presence across online, offline and retail touchpoints.

You will translate the brand strategy into content and initiatives aligned with identity, and oversee editorial activities across channels to maintain tone, voice and overall expression. Responsibilities include monitoring the brand presence, coordinating collaborators, and promoting sustainable development while leveraging digital tools to

Qualifications

• 2–3 years of experience in a similar role.
• Strong organizational and priority-management skills.
• Fluent English (B2/C1); knowledge of Spanish and/or French is a plus.
• Good knowledge of digital/reporting tools and light graphic design.

Responsibilities

• Ensure brand consistency by translating strategy into aligned content and initiatives.
• Oversee development and implementation of brand content across channels.
• Monitor brand presence across online, offline and retail touchpoints.
• Coordinate and verify activities of collaborators and consultants involved in campaigns.
• Promote sustainable development practices within brand activities.

Skills

Brand management

Content development

Editorial planning

Digital literacy

Canva

Figma

Fluent English

Tools

Canva

Figma

Job description

SmartRecruiters, Inc. is looking for a Brand Communication Specialist to ensure a consistent brand presence across online, offline and retail touchpoints.

You will translate the brand strategy into content and initiatives aligned with identity, and oversee editorial activities across channels to maintain tone, voice and overall expression. Responsibilities include monitoring the brand presence, coordinating collaborators, and promoting sustainable development while leveraging digital tools to