Biddable Media Specialist - Drive Campaign ROI

Procter & Gamble

Roma

On-site

EUR 39,000 - 42,000

Full time

2 days ago

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Job summary

Procter & Gamble in Rome seeks a Biddable Specialist to connect brand growth objectives with integrated paid media across Meta, TikTok, Google Ads, Amazon Ads, and more. You will configure campaigns, monitor delivery, and ensure alignment with brand guidelines and performance targets.

You will analyze results, produce reports, collaborate with Media Strategists, Brand Teams, Analytics, Ecommerce, Agencies, and Partners, and continuously optimize budgets, audiences, and bidding strategies to

Qualifications

Knowledge in paid media, digital advertising, media trading or performance marketing.
Ability to translate data into actionable insights and recommendations.
Proficiency in Italian and English required.

Responsibilities

As a Biddable Specialist, execute and manage paid media campaigns across Meta, TikTok, Pinterest, Amazon Ads, and Google Ads.
Configure campaign parameters, tracking, budgeting, audiences, placements, and bid strategies.
Monitor delivery and performance, identify risks, and implement corrective actions.
Analyze results with platform reports and internal dashboards, tracking KPIs and ROAS.
Produce timely reports and translate insights into recommendations for media, ecommerce, analytics and brand teams.
Collaborate with Media Strategists, Brand Teams, Analytics, Ecommerce, Agencies, and Platform Partners.