B2B SaaS Sales Coach — Milan (Freelance)

Station F; Lombardia; Hybrid; EUR 56,000 - 89,000; Full time

Benefits offered by this job

Partial remote possible

Freelance contract

Job summary

Culturelive is expanding into the Italian market and seeks its first Sales Coach based in Milan. You will combine deep B2B SaaS sales expertise with the ability to operate in Italian and English environments, coaching clients and teams to perform better.

You will help clients manage and prospect with discipline, run performance rituals, and contribute to scalable sales methodologies. The role offers partial remote options and a freelance engagement starting November 2026.

Qualifications

• Solid B2B sales experience in SaaS or tech environment.
• Experience coaching or supporting salespeople (in-house or consultancy).
• Strong client focus with ability to balance process and human connection.
• Fluency in Italian and English (Italian-speaking clients, French team).

Responsibilities

• Coach sales reps and managers across the full B2B sales cycle (prospecting, discovery, follow-up, closing, account management).
• Run performance rituals (pipeline reviews, call sessions, workshops) and embed sustainable prospecting routines.
• Support managers through change: posture, feedback, team management, KPI tracking.
• Structure and maintain clients' sales frameworks (messaging, playbooks, sequences, scripts) in alignment with our platform.
• Deliver clear, regular reporting to clients — adoption, engagement, and performance.

Skills

B2B sales

SaaS sales

Coaching

Client focus

Italian-English fluency

Job description

Culturelive is expanding into the Italian market and seeks its first Sales Coach based in Milan. You will combine deep B2B SaaS sales expertise with the ability to operate in Italian and English environments, coaching clients and teams to perform better.

You will help clients manage and prospect with discipline, run performance rituals, and contribute to scalable sales methodologies. The role offers partial remote options and a freelance engagement starting November 2026.