Sales Coach — Freelance · Italie (Milano)

Culturelive; Lombardia; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

Culturelive seeks its first Sales Coach based in Milan to help our Italian market scale. You’ll combine deep B2B SaaS sales expertise with fluency in Italian and English, collaborating with a French-speaking team.

You will coach reps and managers across the full sales cycle, run performance rituals, support change management, and help shape messaging, playbooks, and scripts while reporting on adoption and performance.

Qualifications

• Solid B2B sales experience in SaaS or tech environments.
• Experience coaching or supporting sales teams.
• Strong client focus with high standards and human touch.
• Fluency in Italian and English required; French helpful.
• Experience with sales process transformation is a plus.

Responsabilités

• Coach sales reps and managers across the full B2B sales cycle.
• Run performance rituals and embed sustainable prospecting routines.
• Support managers through change: posture, feedback, KPI tracking.
• Structure and maintain sales frameworks (messaging, playbooks, sequences, scripts).
• Deliver clear, regular reporting on adoption, engagement, and performance.
• Contribute to formalising and improving our own sales and coaching methodology.
• Share expertise with the team (co-development, mission debriefs, internal content).

Connaissances

B2B sales

SaaS experience

Coaching

Client focus

English fluency

Italian fluency

Multilingual teamwork

Description du poste

As a Sales Coach, you are at the heart of Culturelive’s mission: helping our clients perform better.

Better manage their sales teams. Better prospect. Better sell.

We are expanding into the Italian market and are looking for our first Sales Coach based in Milan — someone who combines deep B2B sales expertise with the ability to operate in both Italian and English-speaking environments.

Your main responsibilities:

• Coach sales reps and managers across the full B2B sales cycle (prospecting, discovery, follow-up, closing, account management).

• Run performance rituals (pipeline reviews, call sessions, workshops) and embed sustainable prospecting routines over time.

• Support managers through change: posture, feedback, team management, KPI tracking.

• Structure and maintain our clients’ sales frameworks (messaging, playbooks, sequences, scripts) in alignment with our platform.

• Deliver clear, regular reporting to clients — focused on adoption, engagement, and performance.

Internally, you will also contribute to:

• Formalising and improving our own sales and coaching methodology to make it actionable and scalable.

• Sharing your expertise with the team (co-development, mission debriefs, internal content).

Requirements:Solid B2B sales experience, including time in SaaS or a tech environment, on non-purely transactional sales cycles.You have already managed, coached, or supported salespeople (in-house or in a consultancy) — and you genuinely enjoy it.You are passionate about B2B sales: you care as much about skills as you do about processes and structure.You have a strong client focus, deliver with care, and know how to hold high standards without losing the human connection.You are comfortable challenging, redirecting, and encouraging — always with concrete examples and clear action plans.Fluency in both Italian and English is required — you will work with Italian -speaking clients and collaborate with a French-speaking team.

Nice to have:Familiarity with sales methodologies such as MEDDIC, SPIN, Sandler, Challenger, etc.Experience on sales transformation / sales performance projects in the Italian market.French is a plus.

Location: Milan, ItalyStart date: November 2026Schedule: 2.5 days/week to start, with the opportunity to grow as the role developsContract: freelance