Manager, Consulting Analytics & CRO

WPP; Milano; Hybrid; EUR 31,000 - 56,000; Full time

Benefits offered by this job

Corporate Benefits & Discounts

Employee Wellbeing Programs

Language Platform access

Job summary

WPP Media is seeking a skilled Manager, Consulting Analytics & CRO to lead analytics and experimentation initiatives for top clients in Milano, blending data with strategy to improve performance.

You will work across Adobe Analytics, GA4, GTM, and UX tools, translating complex data into actionable plans while collaborating with developers and stakeholders. A hybrid work model is offered with strong growth opportunities.

Qualifications

• Experience developing CRO and digital analytics strategies.
• Ability to draft detailed requirements/implementation documents.
• Communicate technical activities to developers clearly.
• Proficiency with Adobe Analytics, GA4, GTM.
• Experience with UX tools (Contentsquare, Hotjar, Clarity).
• Knowledge of consent management and privacy issues.
• Hands-on with Javascript, HTML, CSS.
• Fluency in English and Italian.

Responsibilities

• Lead CRO and Digital Analytics projects for high-profile clients.
• Ensure data is collected, transformed, and made actionable.
• Draft and present technical requirements to stakeholders.
• Collaborate with developers to implement analytics and personalization.
• Analyze data to drive marketing optimization and growth.

Skills

CRO strategies

Digital Analytics

Requirements drafting

Communicating to developers

Adobe Analytics

GA4

Google Tag Manager

Contentsquare

Hotjar

Clarity

Consent management

Javascript

HTML

CSS

Python

R

Experimentation

Personalization tools

English fluency

Italian fluency

Time management

Presentation skills

Tools

Adobe Analytics

GA4

Google Tag Manager

Contentsquare

Hotjar

Clarity

Piwik Pro

Piano Analytics

Data Studio

Tableau

Power BI

Python

R

Data visualization tools

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

We are looking for a skilled Manager, Consulting Analytics & CRO to lead projects for our high-profile clients. We offer a dynamic work environment where collaboration and innovative digital marketing solutions are at the forefront. You’ll be at the intersection of implementation and analysis: ensuring data is properly collected, transformed, and made actionable across the company.

Skills and Experience

• Proficiency in developing and conveying CRO and Digital Analytics strategies in simple terms.
• Ability to independently draft detailed requirements/implementation documents.
• Clear and proper communication of technical activities to developers.
• Daily use of Adobe Analytics, Google Analytics 4, Google Tag Manager, and familiarity with technical implementation as well as data analysis.
• Daily use of tools for user experience intelligence (Contentsquare, Hotjar, Clarity…)
• Daily use of Consent Management Platform tools and direct management of common technical privacy issues.
• Understanding and ability to explain basic concepts of inferential and Bayesian statistics.
• Hands-on experience with Javascript, HTML, CSS.
• A clear inclination for continuous learning.
• Knowledge of UX/UI principles and best practices.
• Fluent English language skills, both spoken and written.
• Fluent Italian language skills, both spoken and written.
• Great attention to detail.
• Creative problem-solving and thinking outside the box.
• Effective time management with the ability to balance competing priorities.
• Strong presentation abilities and a commitment to providing excellent customer service.
• Strong organizational abilities.

Considered as a plus

• Hands on experience with niche digital analytics tools (Piwik Pro, Piano Analytics…)
• Hands on experience with data visualization tools (Data Studio, Tableau, Power BI…)
• Hands on experience with Data Analysis in Python or R.
• Hands on experience with experimentation and personalization tools (VWO, AB Tasty, Optimizely, Dynamic Yield, Convert…)
• Hands on experience with Adobe Analytics and Adobe Target.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Our main benefits:

• Corporate Benefits & Discounts Platform
• Employee Wellbeing & Support Programs
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Non-Occupational Accident Insurance
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

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CCNL Aziende del Terziario distribuzione e Servizi (English)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group’s compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

The employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.

€31.000—€56.000 EUR

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