Lead Data & Analytics Consultant

Incubeta Group; Pavia; Presencial; EUR 110 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Teamwork

Ownership

International env

Professional development

Startup growth

Global clients

Resumo da oferta

Incubeta Group cerca un senior data & analytics lead per definire la roadmap strategica per i principali clienti del Sud Europa dall'ufficio di Milano. guiderai l'espansione di Marketing Intelligence e aumenterai il ROI collaborando con i team Incubeta per maturare le capacità data.

Il ruolo unisce vision, leadership e delivery operativo in un ambiente dinamico, orientato ai dati, con opportunità di guidare iniziative AI Agentic e trasformare gli insight in valore di business.

Qualificações

• 5-7 anni di esperienza in analytics digitale o consulenza strategica.
• Gestione di consultant o team cross‑funzionali.
• Elevata competenza in GA4, GTM, SA360 e BigQuery.
• Capacità di tradurre KPI in impatti di business e P&L.
• Conoscenza avanzata del panorama pubblicitario sud‑europeo/italiano e data privacy.
• Inglese e italiano fluenti; altre lingue europee sono un plus.

Responsabilidades

• Definire e possedere la roadmap strategica per il portafoglio, ampliando la maturità dei dati e i servizi Marketing Intelligence.
• Fare da consulente principale per decisori chiave e partner per i clienti.
• Supervisionare la strategia di delivery per eccellenza tecnica e rilevanza aziendale.
• Guidare QBR e tradurre i risultati in valore di business e casi di investimento.
• Condurre workshop ad alto impatto (Discovery, Ideation, Roadmapping) su visioni data e IA.
• Mentorare e gestire i consulenti sul proprio account per crescita e qualità delle deliverables.
• Gestire iniziative complesse con focus su Agentic AI e gestione stakeholder.
• Affrontare ostacoli di alto livello nelle attività digitali e garantire architetture dati scalabili.

Conhecimentos

Team management

Analytics strategy

Stakeholder engagement

GA4 / GTM / SA360 / BigQuery

Ferramentas

GA4

GTM

SA360

BigQuery

Descrição da oferta de emprego

Overview

In this senior role, you shape the long‑term data and analytics strategy for major clients in Southern Europe from Milan, expanding Marketing Intelligence services and elevating client ROI. You will partner with Incubeta teams to mature clients' data capabilities, translate analytics into strategic value, and drive high‑impact AI initiatives. The position blends vision, leadership, and hands‑on delivery in a fast‑growing, data‑driven environment.

Retribuzione / Benefits

• multilingual and multicultural teamwork
• ownership and accountability
• international, fast‑paced environment
• professional development opportunities
• startup environment growth
• exciting clients and global enterprise

Responsabilità

• Define and own the strategic roadmap for your portfolio, expanding data maturity and Marketing Intelligence services
• Serve as the primary advisor to key decision makers and strategic partner to clients
• Oversee delivery strategy across projects for technical excellence and business relevance
• Lead Quarterly Business Reviews (QBRs) and translate data outcomes into business value and investment cases
• Run high‑impact workshops (Discovery, Ideation, Roadmapping) to align stakeholders on long‑term data and AI visions
• Mentor and manage consultants on your account to ensure growth and quality of deliverables
• Direct complex initiatives with a focus on Agentic AI and stakeholder management
• Address high‑level roadblocks in digital activity and ensure scalable data architectures

Requisiti fondamentali

• 5-7 years of experience in digital analytics or strategic consulting
• Proven experience managing consultants or cross‑functional teams
• High proficiency with Google Marketing Platform (GA4, GTM, SA360) and Google Cloud (BigQuery)
• Expert level in business analysis frameworks and translating KPIs into P&L; impact
• Strong understanding of Southern European/Italian advertising landscape and privacy‑centric data
• Fluent in Italian and English; additional European languages are a plus
• Advanced certifications or equivalent experience in managing data projects
• Strategicvision
• GA4
• GTM
• SA360
• BigQuery
• Marketing Intelligence ecosystem