AI-Powered Performance Marketing Specialist

EssilorLuxottica; Lombardia; Presencial; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Leonardo learning platform access

Flexible work conditions

Health insurance

Meal vouchers

Employee discounts

Disconnect program

Laptop & mobile phone

Descripción de la vacante

EssilorLuxottica seeks a Digital Performance Marketing Specialist to drive e-commerce growth for iconic eyewear brands. You will manage campaigns across Google Ads, Shopping, Meta, TikTok, and more, leveraging data-driven decisions and AI-powered automation to optimize performance.

You will design multi‑channel strategies, optimize product feeds, manage budgets, and build automated reporting with Excel and Looker, collaborating with E‑commerce, Analytics, Brand, and IT teams in a fast-paced

Formación

• 3+ years of hands-on experience managing and optimizing digital advertising campaigns across major platforms.
• Hands-on experience with Google Merchant Center and product feed optimization.
• Advanced proficiency in Excel and automated reporting tools (Looker/Power BI).
• Strong analytics skills with familiarity in MMM and attribution models.
• Proven experience building at least one AI agent or LLM-based automation.
• Fluent Italian and English.

Responsabilidades

• Define and develop performance marketing strategies aligned with e-commerce goals.
• Manage and optimize campaigns across Google Ads, Shopping, Meta, TikTok, Microsoft Advertising, and more.
• Optimize product feeds in Google Merchant Center and Meta catalogues; use feed management tools.
• Monitor budgets and forecast across channels; contribute to scenario planning.
• Analyze data to identify drivers of growth; automate reporting and present executive-ready findings.
• Design AI agents and LLM workflows to automate operations; collaborate with tech partners.

Conocimientos

Campaign management

Data analytics

AI & automation

Excel advanced

Looker / Power BI

Google Ads / Shopping

Meta Ads / TikTok Ads

Herramientas

Google Merchant Center

Highstreet.io

Looker

Power BI

Google Ads tools

Search Ads 360

Descripción del empleo

EssilorLuxottica seeks a Digital Performance Marketing Specialist to drive e-commerce growth for iconic eyewear brands. You will manage campaigns across Google Ads, Shopping, Meta, TikTok, and more, leveraging data-driven decisions and AI-powered automation to optimize performance.

You will design multi‑channel strategies, optimize product feeds, manage budgets, and build automated reporting with Excel and Looker, collaborating with E‑commerce, Analytics, Brand, and IT teams in a fast-paced