Performance Marketing Specialist

EssilorLuxottica; Lombardia; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Leonardo learning platform access

Flexible work conditions

Health insurance

Meal vouchers

Employee discounts

Disconnect program

Laptop & mobile phone

Job summary

EssilorLuxottica seeks a Digital Performance Marketing Specialist to drive e-commerce growth for iconic eyewear brands. You will manage campaigns across Google Ads, Shopping, Meta, TikTok, and more, leveraging data-driven decisions and AI-powered automation to optimize performance.

You will design multi‑channel strategies, optimize product feeds, manage budgets, and build automated reporting with Excel and Looker, collaborating with E‑commerce, Analytics, Brand, and IT teams in a fast-paced

Qualifications

• 3+ years of hands-on experience managing and optimizing digital advertising campaigns across major platforms.
• Hands-on experience with Google Merchant Center and product feed optimization.
• Advanced proficiency in Excel and automated reporting tools (Looker/Power BI).
• Strong analytics skills with familiarity in MMM and attribution models.
• Proven experience building at least one AI agent or LLM-based automation.
• Fluent Italian and English.

Responsibilities

• Define and develop performance marketing strategies aligned with e-commerce goals.
• Manage and optimize campaigns across Google Ads, Shopping, Meta, TikTok, Microsoft Advertising, and more.
• Optimize product feeds in Google Merchant Center and Meta catalogues; use feed management tools.
• Monitor budgets and forecast across channels; contribute to scenario planning.
• Analyze data to identify drivers of growth; automate reporting and present executive-ready findings.
• Design AI agents and LLM workflows to automate operations; collaborate with tech partners.

Skills

Campaign management

Data analytics

AI & automation

Excel advanced

Looker / Power BI

Google Ads / Shopping

Meta Ads / TikTok Ads

Tools

Google Merchant Center

Highstreet.io

Looker

Power BI

Google Ads tools

Search Ads 360

Job description

Digital Performance Marketing Specialist

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Your role

Join the Performance Marketing team that drives e-commerce growth for some of the world’s most iconic eyewear brands – Ray-Ban, Oakley, Persol, Oliver Peoples and more.

We are looking for a DigitalPerformance Marketing Specialist who combines strong campaign management expertise with hands‑on experience in AI and automation. You will manage and optimise campaigns across Paid Search, Shopping, Paid Social and Display, driving measurable e-commerce growth through data‑driven investment decisions. Beyond campaign management, you will use data, Google Cloud and AI to transform day‑to‑day performance marketing operations, building automated workflows and AI agents that improve efficiency, scalability and decision‑making.

Main responsibilities:

• Performance Marketing Strategy: Support the definition and development of the performance marketing strategy, in line with the e‑commerce business strategy and brand plans.
• Multi‑Channel Campaign Management: Manage and optimise campaigns across Google Ads, Search Ads 360, Meta Ads, TikTok Ads, Microsoft Advertising, Criteo and other digital advertising platforms. Identify opportunities to maximise results through continuous experimentation.
• Product Feed Optimization: Manage and optimise product feeds in Google Merchant Center and Meta catalogues, using a feed management platform (Highstreet.io) improving product data quality, feed rules and custom labels.
• Budget Management & Optimization: Monitor investment pacing, manage budget allocation across channels and contribute to forecasting and scenario planning.
• Performance Analysis & Reporting: Analyze complex datasets to identify performance drivers and growth opportunities, translating them into actionable business recommendations. Develop and automate performance reporting using advanced Excel and Looker. Build executive‑ready presentations in PPT.
• Advanced Measurement: Support incrementality testing, Marketing Mix Modelling and attribution analysis to guide investment decisions.
• AI Agent Development & Automation: Design and build AI agents and LLM‑powered workflows that automate performance marketing operations, leveraging Google Cloud technologies such as BigQuery, Gemini Enterprise Agent Platform and Agent Development Kit (ADK).
• Cross‑functional Collaboration: Work closely with E‑commerce, CRM, Analytics, Brand, Creative and IT teams to deliver business targets, while collaborating with technology partners (Google, Meta, TikTok) to explore new capabilities.

Main requirements:

• 3+ years of hands‑on experience managing and optimizing digital advertising campaigns across Google Ads, Search Ads 360, Meta Ads and other performance platforms (TikTok ads, Microsoft Advertising, Criteo, etc.).
• Hands‑on experience with Google Merchant Center and product feed optimization.
• Advanced proficiency in Excel (Incl. Macros, Power Query, Solver, etc) and experience with Google Looker (incl. LookLM) or Power BI in building automated reporting processes.
• Strong analytics skills, hands‑on experience with Adobe Analytics and familiarity working with MMM, incremental analytics models and multiple attribution models.
• Proven experience building at least one AI agent or LLM‑based automation, using AI‑assisted development tools (e.g. Google Antigravity, Microsoft Copilot, Claude Code) or agent‑building platforms, personal examples count.
• A proactive, problem‑solving mindset and excellent communication skills, with the ability to work with both technical and non‑technical stakeholders.
• Fluent Italian and English.

Nice to Have:

• Working knowledge of SQL and Google BigQuery or Google Cloud.
• Scripting experience (Python, R, Google Ads Scripts, or Apps Script) to support analysis and automation.
• Familiarity with advertising platform APIs (e.g., Google Ads, Meta, Merchant Center).

What’s in it for you

In EssilorLuxottica, you are not defined just by your job title. Each career adventure is unique; have a glimpse of some of the benefits you will enjoy as a successful candidate:

• Access to our cutting‑edge learning platform, Leonardo, and personalized development programs to help you grow professionally and personally.
• Enjoy flexible work conditions, health insurance coverage, ticket restaurants, internal rooftop canteen
• Join the Corporate Shareholding Program “BOOST” an opportunity to share in the company’s success and directly benefit from EssilorLuxottica’s growth.
• Access special offers for employees on a vast range of eyewear, eye care products, and fashion apparel, so you can enjoy our world‑class brands firsthand.
• Enjoy our “Disconnect Program” a holistic approach to work‑life balance, including initiatives for mental health, yoga, jogging sessions, and more, designed to help you recharge and stay healthy.

Salary Package:

• Supplementary Health insurance coverage
• Supplementary Pension Plan
• Access to the EssilorLuxottica Corporate Welfare Catalog
• Transportation – Discounted pass
• Meal Vouchers as per company guidelines
• Exclusive employee discounts on company products
• Company‑provided laptop and mobile phone

Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.