Accessories Communication Senior Manager

BVLGARI; Roma; Sur place; EUR 59 000 - 72 000; Plein temps

Avantages offerts par ce poste

Bonus scheme

Résumé du poste

BVLGARI is seeking an Accessories Communication Senior Manager to define and execute the global marketing and communication strategy for the Accessories division, ensuring a strong brand resonance and market visibility worldwide. The role collaborates with internal teams to maximize coverage and engagement across markets.

The ideal candidate has proven experience in luxury brand communications, strong press relations, and a track record in managing fashion events and strategic campaigns.

Qualifications

• Proven experience in defining and implementing global marketing and communication strategies, preferably in the luxury sector (Accessories as a plus)
• Solid knowledge of PR dynamics and media relations (print, influencers, digital)
• Competence in managing high-profile events and fashion shows
• Ability to analyze market data and campaign performance
• Excellent knowledge of digital communication and social media platforms and tools
• Fluency in written and spoken English; knowledge of other languages is a plus

Responsabilités

• Define and implement the global marketing and communication strategy for the Accessories category
• Coordinate with internal Brand and Communication teams to ensure message alignment
• Execute a strong global editorial placement strategy for key launches and align with markets
• Manage external consultants for PR activities and organize interviews for senior leaders
• Provide strategic support for global Fashion Week presence and press coordination
• Create meaningful local moments during market visits through clienteling events and activations

Connaissances

Global marketing

PR & media

Events management

Data analytics

Digital communication

English fluency

Description du poste

Accessories Communication Senior Manager

Mission: This role is responsible for defining and implementing the global marketing and communication strategy for the Accessories division, ensuring a strong positioning and market resonance aligned with Bvlgari's brand values. This role actively collaborates with internal teams and external functions to optimize the visibility of Accessories creations and collections, consolidating the brand's reputation and engagement globally.

Main Accountabilities:

• Strategic Planning & Execution:
• Develop and implement the annual marketing and communication strategy for the Accessories category
• Identify and integrate Accessories into the broader Bvlgari calendar, proposing opportunities for one-brand synergies
• Cross-Functional Coordination:
• Drive integrated communication efforts by coordinating with internal Brand and Communication teams (e.g., Celebrity, Events, Social Media, Media, Product Marketing, Trade Marketing, Image) to ensure message alignment
• PR & Editorial:
• Execute a strong global editorial placement strategy for key launches, aligning with markets to amplify messages
• Manage external consultants for consistent activation of PR activities.
• Organize and manage interviews for the Accessories Managing Director and the Creative Director
• Global Event & Fashion Week Presence:
• Provide strategic support for the annual global LG&A event (briefing, planning, and post-event amplification)
• Coordinate Paris Couture and Milan Fashion Week presentations for targeted press
• Organize strategic meetings for the Creative Director during these events
• Market Visits & Local Engagement:
• Ensure a unified approach during market visits through clienteling events, editor meetings, and cultural activations
• Create meaningful local moments to enhance brand relationships and visibility

Technical Skills:

• Proven experience in defining and implementing global marketing and communication strategies, preferably in the luxury sector (Accessories as a plus)
• Solid knowledge of PR dynamics and media relations (print, influencers, digital)
• Competence in managing high-profile events and fashion shows
• Ability to analyze market data and campaign performanceExcellent knowledge of digital communication and social media platforms and tools
• Fluency in written and spoken English; knowledge of other languages is a plus

Soft Skills:

• Leadership and coordination
• Effective communication
• Strategic vision and thinking
• Results Orientation
• Proactivity and Flexibility
• Problem Solving
• Networking and Relationships

Technical Skills:

• Proven experience in defining and implementing global communication strategies, preferably in the luxury sector (Accessories as a plus)
• Solid knowledge of PR dynamics and media relations (print, influencers, digital)
• Competence in managing high-profile events and fashion shows
• Ability to analyze market data and campaign performance
• Excellent knowledge of digital communication and social media platforms and tools
• Fluency in written and spoken English; knowledge of other languages is a plus

Soft Skills:

• Leadership and coordination
• Effective communication
• Strategic vision and thinking
• Results Orientation:
• Proactivity and Flexibility

For new joiners in this role in Italy, the initial annual gross salary is EUR 65.000

This salary has been determined on the basis of objective and gender-neutral criteria and corresponds to the compensation normally granted for this position at the time of publication of this job posting. Actual compensation may vary depending on factors such as your unique combination of experience and skills, seniority, and current organizational needs.

This role also provides for participation in a bonus scheme, at Bulgari’s discretion, based on factors such as individual and/or company performance.

In addition to the benefits provided by law, further benefits may be granted in accordance with current company policies.

The employment relationship will be governed by the provisions of the applicable national collective bargaining agreement (CCNL Terziario, Distribuzione e Servizi), as applied by Bulgari in Italy.