Zonal Visual Merchandiser, Van Heusen

PeopleStrong; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

Madura Fashion and Lifestyle is seeking a Visual Merchandiser to project brand image through compelling store displays and window presentations. You will train store associates to translate concepts into visual reality, ensuring consistency with brand image across stores.

Key responsibilities include designing store elevations, coordinating with vendors, and ensuring timely, budget-conscious execution of visual merchandising programs across the region.

Qualifications

• Expertise with graphic design software like Photoshop, Corel Draw, Illustrator.
• Knack/eye for design.
• Negotiation skills to secure quality products and timely execution from vendors.
• Ability to work in a high pressure environment.
• Team handling skills.

Responsibilities

• VM creative processes for Brand rollout and store facelift, within budgets.
• Design elevations and store display spaces.
• Coordinate trade shows and ensure timely roll-out per calendar.
• Adapt creatives across region stores.
• Supervise window display implementations with vendors.
• Forecast handover to Operations after store visuals to reduce costs.

Skills

Under Graduate

Tools

Photoshop

Corel Draw

Illustrator

Job description

BUSINESS_UNIT-1 Madura Fashion and Lifestyle

BUSINESS_UNIT-2 Van Heusen

BUSINESS_UNIT-3 Van Heusen

Country India

State Tamil Nadu

Skills

Skill

Under Graduate

CERTIFICATION

Job Description

Job Purpose

Finally creating an environment and mindset of effective visual merchandising in the stores is a challenge for the role holder. Not only training associates in the stores but to create an 'eye' for VM at the store level in order to translate the concept into reality at the store, is critical for effective visual merchandising

To project the image and style of the brand by creating and maintaining visual displays for store windows.

In order to engage customers and help stimulate sales activity, it is imperative to create and maintain a compelling presentation of merchandise, ensuring that the image and style of the company is projected at all times.

Key Challenges

• 1. Expertise with graphic design software like Photoshop, Coral Draw, Illustrator, etc.
• 2. Knack/eye for design.
• 3. Negotiation skills to secure quality products and timely execution from vendors.
• 4. Ability to work in a high pressure environment.
• 5. Team handling skills.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1

VM Creative processes for Brand 1. New retail identity roll out/ Facelift / Project take-off roll out.

• 2. Designing its elevations and store display spaces
• 3. Effective and impactful trade show roll out smoothly as per calender; within budgets
• 4. Adaptations of creatives across the region stores
• 5. Effective and impactful trade show roll out smoothly as per calender; within budgets

KRA2

Implementation of Visual displays

• 1. Responsible for supervision of window display implementation in all brand stores across the region in coordination with the vendors
• 2. Ensure the window displays are in alignment with concept/framework.
• 3. Forecast handover to Operations post implementation of visual display of new stores in order to reduce new store opening cost.

KRA3

Vendor management

• 1. Acquire and compare quotations from vendors to ensure procurement of quality products at the least possible price.
• 2. Follow up with vendors to ensure delivery of props within specified schedule.
• 3. Ensure payment to the respective vendors and follow up on billing processes
• 4. Get dockets for creative purchases.

KRA4

Budget management

• 1. Monitor the budget for Visual Merchandising and highlight any deviations.
• 2. To operate & achieve the vm spent as per budgets
• 3. Submission of bills on time.

KRA5

Feedback

• 1. Provide regular and constructive feedback to stores on their displays weekly to ensure they are in line with concept.
• 2. Store Visits - Share store visit plan
• 3. In station stores needs to be visited daily and outstation 12-15 days every month

KRA6

VM Team Development Implement VM training modules at various levels - store VM champs, CC, SM and constantly create a culture of VM training