Zonal Visual Merchandiser, Van Heusen

Aditya Birla Insulators; Lucknow; On-site; INR 300,000 - 460,000; Full time

Job summary

Aditya Birla Insulators in Lucknow seeks a Visual Merchandiser to translate brand concepts into compelling in-store displays and window visuals. You will lead VM initiatives, supervise vendor-driven implementations, and ensure consistency with brand identity across stores in the region.

The role requires graphic design proficiency, an eye for design, and strong collaboration with store teams and external vendors to deliver high-quality presentations under budget constraints.

Qualifications

• Graphic design skills with proficiency in visual merchandising concepts.
• Ability to negotiate and manage vendor relations for timely, quality outputs.
• Strong leadership and team management under pressure.

Responsibilities

• New retail identity roll out / Facelift / Project takeoff roll out.
• Design elevations and store display spaces.
• Effective and impactful trade show roll out within budgets.
• Adaptations of creatives across the region stores.
• Supervise window display implementation with vendors.
• Ensure displays are aligned with concept/framework.
• Forecast handover to Operations post-implementation to reduce new store opening cost.
• Acquire and compare quotations from vendors for quality at best price.
• Follow up with vendors to ensure timely delivery and billing.
• Monitor VM budget and submit bills on time.
• Provide feedback to stores on displays weekly and plan store visits.
• Implement VM training modules at various levels.

Skills

Graphic design

Vendor management

Team leadership

Attention to detail

Tools

Photoshop

CorelDRAW

Illustrator

Job description

Job Purpose

Finally creating an environment and mindset of effective visual merchandising in the stores is a challenge for the role holder. Not only training associates in the stores but to create an eye for VM at the store level in order to translate the concept into reality at the store, is critical for effective visual merchandising. To project the image and style of the brand by creating and maintaining visual displays for store windows.

Job Context

Major Challenges

In order to engage customers and help stimulate sales activity, it is imperative to create and maintain a compelling presentation of merchandise, ensuring that the image and style of the company is projected at all times.

• Expertise with graphic design software like Photoshop, Coral Draw, Illustrator, etc.
• Knack/eye for design.
• Negotiation skills to secure quality products and timely execution from vendors.
• Ability to work in a high pressure environment.
• Team handling skills.

Key Result Areas and Responsibilities

KRA1 VM Creative processes for Brand

• New retail identity roll out/ Facelift / Project takeoff roll out.
• Designing its elevations and store display spaces
• Effective and impactful trade show roll out smoothly as per calender; within budgets
• Adaptations of creatives across the region stores

KRA2 Implementation of Visual displays

• Responsible for supervision of window display implementation in all brand stores across the region in coordination with the vendors
• Ensure the window displays are in alignment with concept/framework.
• Forecast handover to Operations post implementation of visual display of new stores in order to reduce new store opening cost.

KRA3 Vendor management

• Acquire and compare quotations from vendors to ensure procurement of quality products at the least possible price.
• Follow up with vendors to ensure delivery of props within specified schedule.
• Ensure payment to the respective vendors and follow up on billing processes
• Get dockets for creative purchases.

KRA4 Budget management

• Monitor the budget for Visual Merchandising and highlight any deviations.
• To operate achieve the vm spent as per budgets
• Submission of bills on time.

KRA5 Feedback

• Provide regular and constructive feedback to stores on their displays weekly to ensure they are in line with concept.
• Store Visits Share store visit plan
• In station stores needs to be visited daily and outstation 1215 days every month

KRA6 VM Team Development

• Implement VM training modules at various levels store VM champs, CC, SM and constantly create a culture of VM training