Zonal Visual Merchandiser, Van Heusen

PeopleStrong; Lucknow; On-site; INR 450,000 - 650,000; Full time

Job summary

Madura Fashion and Lifestyle in Lucknow is seeking a Visual Merchandiser to create and maintain compelling VM displays across brand stores. You will train store staff, ensure brand image consistency, and translate design concepts into retail displays.

You will engage with vendors to secure quality props, manage budgets, and oversee window displays, ensuring timely execution and adherence to calendars. This role requires strong design sense and vendor coordination.

Qualifications

• Proven experience in creating and managing VM displays for retail stores.
• Strong proficiency with Photoshop, CorelDRAW and Illustrator.
• Ability to coordinate with vendors and manage timelines and budgets.

Responsibilities

• Design elevations and store displays for brands.
• Coordinate trade show rollouts within calendar and budgets.
• Supervise window display implementation across regional stores with vendors.
• Forecast handover to Operations after new store visual deployment to reduce opening costs.
• Monitor VM budgets and ensure timely submission of bills.
• Provide regular feedback and store visits to ensure alignment with concepts.

Skills

Photoshop

Coral Draw

Illustrator

Eye for design

Negotiation

High pressure mindset

Team handling

Education

Under Graduate

Job description

BUSINESS_UNIT-1 Madura Fashion and Lifestyle

BUSINESS_UNIT-2 Van Heusen

BUSINESS_UNIT-3 Van Heusen

Country India

Worksite Lucknow

Skills

Skill

Under Graduate

CERTIFICATION

Job Description

Job Purpose

Finally creating an environment and mindset of effective visual merchandising in the stores is a challenge for the role holder. Not only training associates in the stores but to create an eye for VM at the store level in order to translate the concept into reality at the store, is critical for effective visual merchandising
To project the image and style of the brand by creating and maintaining visual displays for store windows

In order to engage customers and help stimulate sales activity, it is imperative to create and maintain a compelling presentation of merchandise, ensuring that the image and style of the company is projected at all times.

Key Challenges

• 1. Expertise with graphic design software like Photoshop, Coral Draw, Illustrator, etc.
• 2. Knack/eye for design.
• 3. Negotiation skills to secure quality products and timely execution from vendors.
• 4. Ability to work in a high pressure environment.
• 5. Team handling skills.

Key Result Areas

KRA1 VM Creative processes for Brand 1.

• 2. Designing its elevations and store display spaces
• 3. Effective and impactful trade show roll out smoothly as per calender; within budgets
• 4. Adaptations of creatives across the region stores
• 5. Effective and impactful trade show roll out smoothly as per calender; within budgets

KRA2 Implementation of Visual displays

• 1. Responsible for supervision of window display implementation in all brand stores across the region in coordination with the vendors
• 2. Ensure the window displays are in alignment with concept/framework.
• 3. Forecast handover to Operations post implementation of visual display of new stores in order to reduce new store opening cost.

KRA3 Vendor management

• 1. Acquire and compare quotations from vendors to ensure procurement of quality products at the least possible price.
• 2. Follow up with vendors to ensure delivery of props within specified schedule.
• 3. Ensure payment to the respective vendors and follow up on billing processes
• 4. Get dockets for creative purchases.

KRA4 Budget management

• 1. Monitor the budget for Visual Merchandising and highlight any deviations.
• 2. To operate & achieve the vm spent as per budgets
• 3. Submission of bills on time.

KRA5 Feedback

• 1. Provide regular and constructive feedback to stores on their displays weekly to ensure they are in line with concept.
• 2. Store Visits - Share store visit plan
• 3. In station stores needs to be visited daily and outstation 12-15 days every month

KRA6 VM Team Development Implement VM training modules at various levels - store VM champs, CC, SM and constantly create a culture of VM training