Zonal Sales Manager

Bcs Consulting; Mumbai; On-site; INR 2,500,000 - 3,800,000; Full time

Job summary

Fabindia in Mumbai seeks a dynamic Zonal Sales Head to drive revenue, profitability, and customer experience across the assigned stores. You will lead store teams, set sales targets, and ensure consistent brand standards are applied across the region.

The role requires strategic planning, performance analysis, and collaboration with merchandising, marketing, and supply chain teams to maximize sales and improve productivity.

Responsibilities

• Develop and execute the zonal sales strategy in line with overall business objectives.
• Own and deliver sales, revenue, margin, and profitability targets for the assigned zone.
• Monitor store-wise performance and identify opportunities to improve sales and productivity.
• Lead, coach, and motivate Store Managers and retail teams to achieve business targets.
• Analyse sales MIS, KPIs, conversion rates, average transaction value, footfall, and other retail metrics.
• Drive like-for-like sales growth and improve customer acquisition and retention.
• Ensure effective implementation of visual merchandising, promotions, product launches, and seasonal campaigns.
• Coordinate with merchandising, marketing, supply chain, HR, and finance teams to resolve operational and commercial issues.
• Ensure optimum inventory availability, stock rotation, and reduction of ageing/slow-moving inventory.
• Conduct regular store visits and audits to maintain operational and customer-service standards.
• Identify market trends, competitor activities, and local business opportunities and develop appropriate action plans.
• Ensure adherence to company policies, processes, statutory requirements, and brand guidelines.
• Support new-store launches, store expansion, relocation, and business development initiatives.
• Prepare periodic sales forecasts, budgets, performance reviews, and action plans for senior management.
• Build strong relationships with key customers and local stakeholders where required.

Job description

Role & responsibilities

Job Purpose

Responsible for driving sales, profitability, customer experience, and operational performance across Fabindia stores within the assigned zone. The role involves leading store teams, achieving revenue targets, improving productivity, and ensuring consistent implementation of Fabindias brand and retail standards.

Key Responsibilities

• Develop and execute the zonal sales strategy in line with overall business objectives.
• Own and deliver sales, revenue, margin, and profitability targets for the assigned zone.
• Monitor store-wise performance and identify opportunities to improve sales and productivity.
• Lead, coach, and motivate Store Managers and retail teams to achieve business targets.
• Analyse sales MIS, KPIs, conversion rates, average transaction value, footfall, and other retail metrics.
• Drive like-for-like sales growth and improve customer acquisition and retention.
• Ensure effective implementation of visual merchandising, promotions, product launches, and seasonal campaigns.
• Coordinate with merchandising, marketing, supply chain, HR, and finance teams to resolve operational and commercial issues.
• Ensure optimum inventory availability, stock rotation, and reduction of ageing/slow-moving inventory.
• Conduct regular store visits and audits to maintain operational and customer-service standards.
• Identify market trends, competitor activities, and local business opportunities and develop appropriate action plans.
• Ensure adherence to company policies, processes, statutory requirements, and brand guidelines.
• Support new-store launches, store expansion, relocation, and business development initiatives.
• Prepare periodic sales forecasts, budgets, performance reviews, and action plans for senior management.
• Build strong relationships with key customers and local stakeholders where required.