zonal marketing manager

Jain International Trade Organisation - India; Hyderabad; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Jain International Trade Organisation - India is looking for a Zonal Marketing Manager in Hyderabad. This position involves driving regional marketing initiatives, enhancing brand visibility, and increasing customer acquisition through various BTL marketing activities.

The ideal candidate will plan and execute marketing campaigns, conduct competitive analysis, and improve branch branding efforts. Strong understanding of marketing strategies and excellent communication skills are required.

Qualifications

• Strong understanding of BTL marketing and activation strategies.
• Market research and competitive analysis skills.
• Effective stakeholder and branch coordination.

Responsibilities

• Drive lead generation through strategic BTL activations.
• Conduct monthly competition analysis to track market trends.
• Enhance branch-level marketing execution by visiting branches.
• Strengthen customer engagement and brand advocacy through testimonials.

Skills

BTL marketing and activation strategies

Market research and competitive analysis

Effective stakeholder coordination

Campaign planning and execution

Communication and interpersonal skills

Job description

Augmont Gold For All • Hyderabad • Posted 1 day ago • Updated 1 day ago

Job Type: FullTimePermanent

Work Mode: Onsite

Experience: Management

Travel Requirements:

Skills:

The Zonal Marketing Manager will be responsible for driving regional marketing initiatives to support business growth, enhance brand visibility, and increase customer acquisition across the assigned zone. The role focuses on executing BTL marketing activities, gathering market insights, supporting branch-level marketing needs, and strengthening customer engagement initiatives.

Responsibilities

• Drive Lead Generation through Strategic BTL Activations – Plan and execute BTL marketing activations aimed at increasing Net Customer Acquisition (NCA) by 10%. Identify and recommend innovative BTL branding and activation ideas based on on-ground market insights. Collaborate with regional sales and branch teams to ensure effective city-specific marketing execution. Ensure timely rollout and smooth implementation of marketing campaigns across the zone.
• Leverage Market Insights for Competitive Advantage – Conduct monthly competition analysis to track market trends, competitor campaigns, and industry insights. Identify opportunities and gaps in the market to improve marketing strategies. Submit a detailed trend analysis report by the 5th of every month to support strategic marketing decisions.
• Enhance Branch-Level Marketing Execution – Visit a minimum of 8 branches per month to understand marketing requirements and gather feedback from branch teams. Improve branch branding and marketing outputs by coordinating with the central marketing team. Ensure implementation of branding and marketing requirements within a Turnaround Time (TAT) of 15 days. Establish and monitor a standardized process for branch rebranding to maintain brand consistency.
• Strengthen Customer Engagement and Brand Advocacy – Collect at least 2 customer or franchise partner video testimonials per month to enhance brand credibility. Ensure testimonials are captured with good visual and audio quality and aligned with brand storytelling guidelines. Support the marketing team in using these testimonials for digital platforms and brand promotion.

Qualifications

• Strong understanding of BTL marketing and activation strategies
• Market research and competitive analysis skills
• Effective stakeholder and branch coordination
• Campaign planning and execution capability
• Excellent communication and interpersonal skills