Regional Market Manager

Finkurve; NTR, Visakhapatnam, Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Finkurve is seeking a Regional Marketing Manager to spearhead ATL/BTL campaigns across multiple branches. The role focuses on branding, customer acquisition, and regional growth in the Gold Loan/NBFC space.

The ideal candidate holds an MBA in Marketing, with 5–8 years of regional marketing experience and strong vendor management skills. Location is regional with field focus, and collaboration with regional leadership is essential.

Qualifications

• MBA in Marketing or equivalent preferred.
• Experience in regional marketing for NBFC/banking sectors is desirable.

Responsibilities

• Plan and execute regional ATL and BTL marketing activities across multiple branches.
• Drive branch-level marketing campaigns and customer acquisition initiatives.
• Manage branding, visibility, and local marketing to boost business growth.
• Coordinate with Branch Managers and Regional Heads to meet targets.
• Manage marketing vendors, agencies, materials, and budgets.
• Organize customer engagement programs, events, and branch activations.
• Monitor campaign ROI, lead generation, and marketing effectiveness.
• Conduct competitor analysis and identify new market opportunities.
• Support new branch launches and regional expansion.
• Prepare monthly marketing plans, budgets, and performance reports.

Skills

ATL & BTL Marketing

Regional Marketing Ops

Gold Loan / NBFC Exp

Vendor Management

Budget Planning

Brand Promotion

Customer Acquisition

Event Management

Team Leadership

ROI Analysis

Education

MBA in Marketing

Job description

Job Description Regional Marketing Manager

Industry: Gold Loan / NBFC

Department: Marketing

Experience: 5 - 8 Years

Qualification: MBA in Marketing preferred

Location: Regional Level

Key Responsibilities

1. Plan and execute regional ATL and BTL marketing activities across multiple branches.


2. Drive branch-level marketing campaigns, promotional activities, and customer acquisition initiatives.


3. Manage branding, visibility, and local marketing activities to increase business growth.


4. Coordinate with Branch Managers and Regional Heads to achieve marketing and business targets.


5. Manage marketing vendors, agencies, promotional materials, and budgets.


6. Organize customer engagement programs, events, and branch activation activities.


7. Monitor campaign performance, ROI, lead generation, and marketing effectiveness.


8. Conduct competitor analysis and identify new market opportunities.


9. Support new branch launches and regional business expansion.


10. Prepare monthly marketing plans, budgets, and performance reports.

Required Skills

• ATL & BTL Marketing


• Regional Marketing Operations


• Gold Loan / NBFC / Banking Experience


• Vendor Management
  
• Budget Planning and Management


• Brand Promotion and Marketing Campaigns


• Customer Acquisition and Lead Generation


• Event Management


• Team Coordination and Leadership


• ROI Analysis and Market Research

Preferred Candidate Profile

• Strong experience in regional marketing, preferably in Gold Loan, NBFC, or Banking.


• Experience handling multiple branches across a region.


• Strong communication, negotiation, and leadership skills.


• Ability to drive customer acquisition and improve branch visibility.

Contact

Vasanth Regional HR

9344250479

[e-mail]