zonal marketing manager

JITO; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

JITO in Hyderabad is looking for a Zonal Marketing Manager to drive regional marketing initiatives aimed at boosting business growth and brand visibility. The role involves executing BTL marketing activities, conducting market analyses, and fostering strong customer engagement initiatives.

The ideal candidate will coordinate closely with branch teams and marketing departments to ensure effective campaign executions across the region, thereby increasing customer acquisition and enhancing brand reputation.

Qualifications

• Strong understanding of BTL marketing and activation strategies.
• Market research and competitive analysis skills.
• Effective stakeholder and branch coordination.
• Campaign planning and execution capability.
• Excellent communication and interpersonal skills.

Responsibilities

• Drive lead generation through strategic BTL activations.
• Leverage market insights for competitive advantage.
• Enhance branch-level marketing execution.
• Strengthen customer engagement and brand advocacy.

Skills

BTL marketing

Market research

Stakeholder coordination

Campaign planning

Communication skills

Job description

Augmont Gold For All • Hyderabad • Posted 1 day ago • Updated 1 day ago

Job Type: FullTimePermanent

Work Mode: Onsite

Experience: Management

Travel Requirements:

Skills:

The Zonal Marketing Manager will be responsible for driving regional marketing initiatives to support business growth, enhance brand visibility, and increase customer acquisition across the assigned zone. The role focuses on executing BTL marketing activities, gathering market insights, supporting branch-level marketing needs, and strengthening customer engagement initiatives.

Responsibilities

• Drive Lead Generation through Strategic BTL Activations – Plan and execute BTL marketing activations aimed at increasing Net Customer Acquisition (NCA) by 10%. Identify and recommend innovative BTL branding and activation ideas based on on-ground market insights. Collaborate with regional sales and branch teams to ensure effective city-specific marketing execution. Ensure timely rollout and smooth implementation of marketing campaigns across the zone.
• Leverage Market Insights for Competitive Advantage – Conduct monthly competition analysis to track market trends, competitor campaigns, and industry insights. Identify opportunities and gaps in the market to improve marketing strategies. Submit a detailed trend analysis report by the 5th of every month to support strategic marketing decisions.
• Enhance Branch-Level Marketing Execution – Visit a minimum of 8 branches per month to understand marketing requirements and gather feedback from branch teams. Improve branch branding and marketing outputs by coordinating with the central marketing team. Ensure implementation of branding and marketing requirements within a Turnaround Time (TAT) of 15 days. Establish and monitor a standardized process for branch rebranding to maintain brand consistency.
• Strengthen Customer Engagement and Brand Advocacy – Collect at least 2 customer or franchise partner video testimonials per month to enhance brand credibility. Ensure testimonials are captured with good visual and audio quality and aligned with brand storytelling guidelines. Support the marketing team in using these testimonials for digital platforms and brand promotion.

Qualifications

• Strong understanding of BTL marketing and activation strategies
• Market research and competitive analysis skills
• Effective stakeholder and branch coordination
• Campaign planning and execution capability
• Excellent communication and interpersonal skills