Zonal Demand Generation Manager

Corteva; Hyderabad; On-site; INR 2,500,000 - 4,000,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Indemnités de stage/alternance

Job summary

The Zonal Demand Generation Manager at Corteva leads the DG strategy at the zonal level, aligning with business goals to drive farmer engagement and liquidation. You will plan and execute crop-wise DG activities, optimize resources, and collaborate with cross-functional teams to deliver measurable outcomes.

Responsibilities include driving DG ROI, delivering liquidation targets for Crop Protection, budgeting, and coordinating with ADGMs, ZBMs, and NC teams to implement campaigns and train field

Qualifications

• Bachelor's or Master's degree in Agriculture.
• Up to 15 years of CP/pesticides management experience.
• Experience managing CP (Insecticides, Herbicides, Pesticides, Fungicides).
• Strong teamwork and customer service mentality.
• Excellent verbal and written communication skills.
• Strong interpersonal, critical thinking and problem-solving skills.
• Strong project management, systems and technical, and time management skills.
• Experience in Project Management, Operations.

Responsibilities

• Own and drive DG ROI for the zone under ADGM guidance.
• Deliver liquidation targets for Crop Protection via DG activities.
• Prepare and execute the Annual DG Plan and crop-wise execution.
• Allocate and manage zonal DG budget with focus on high-ROI initiatives.
• Partner with ADGMs and ZBMs for budget finalization and resource deployment.
• Work with Category Managers for crop-wise segmentation, product positioning, and execution strategy.
• Collaborate with ZBMs to customize DG activities to regional market needs.
• Coordinate with NC Team for product launches, demo planning, LPD/VPD design, and new product adoption.
• Ensure execution of campaigns and track KPIs like MUPA and DG effectiveness.
• Oversee recruitment, onboarding, and training of DG field resources with agencies.

Skills

Teamwork

Communication

Interpersonal skills

Critical thinking

Problem solving

Project management

Operations

Education

Bachelors/Masters Degree in Agriculture

Job description

Job Summary

The Zonal Demand Generation Manager is responsible for driving the DG strategy at the zonal level, ensuring its alignment with zonal business objectives. This role leads the planning and execution of crop-wise DG activities, optimizes resource allocation, and collaborates with cross-functional teams to deliver measurable outcomes in farmer engagement and liquidation.

Key Responsibilities

• Own and drive DG ROI for the zone under ADGM guidance; lead KPIs like retention, conversion, customer insights, purchase intention, ANU participation, and farmer acquisition cost.
• Deliver liquidation targets for Crop Protection as per business plan through DG activities.
• Prepare and execute the Annual DG Plan and crop-wise, division-wise execution aligned with business goals.
• Allocate and manage zonal DG budget with focus on high-ROI, cost-effective initiatives; provide regular updates on budget utilization.
• Partner with ADGMs and ZBMs for budget finalization, market communication planning, and resource deployment.
• Work with Category Managers for crop-wise segmentation, product positioning, and execution strategy.
• Collaborate with ZBMs to customize DG activities to regional market needs.
• Coordinate with NC Team for product launches, demo planning, LPD/VPD design, and new product adoption.
• Ensure execution of campaigns and track KPIs like MUPA, DG effectiveness, and field force performance.
• Oversee recruitment, onboarding, and training of DG field resources in collaboration with marketing agencies.
• Conduct regular TBM training to enhance execution capability on DG tools and initiatives.
• Ensure adoption of digital and field platforms like eLMS, LPDs, EduFarm, Demo Plots, and Laser Farm.
• Support dealer identification and onboarding to expand farmer outreach and improve conversion.

Experience & Skills

• Bachelors/Masters Degree in Agriculture
• Experience up to 15 years' experience in CP/pesticides management
• Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides)
• Strong teamwork and customer service mentality
• Excellent verbal and written communication skills
• Strong interpersonal skills, critical thinking and problem-solving skills
• Strong project management, systems and technical, and time management skills
• Previous work experience in Project Management, Operations

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.