New Commercialization Manager

Corteva; Hyderabad; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Corteva is seeking a New Commercialization Manager in Raipur to drive robust launches and solid market positioning in the CP/pesticides segment. You will develop insights into crops and segments and coordinate with marketing, IFS, and sales teams to execute prelaunch activities.

The role requires 5–15 years of CP/pesticides experience, strong communication skills, and a results-driven approach, with responsibilities spanning from concept to launch and post-launch analysis.

Qualifications

• Requires Bachelor's/Master's in Agriculture or PhD in Agriculture.
• 5–15 years experience in CP/pesticides management.
• Experience with CP products (Insecticides, Herbicides, Pesticides).

Responsibilities

• Develop insights into crop segments and brand experiences for strong positioning.
• Learn new commercialization brands and lay out value.
• Plot Demos (VPDs) for Commercial CP portfolio.
• Liaise with Marketing and IFS teams for VPD protocol and execution.
• Collaborate with Marcom on communication concepts.
• Contribute to launch teams from concept to launch and gather customer needs and value drivers.
• Understand growers CTQs and grower practices insights.
• Establish KPIs/KPMs for new products and identify differentiators.
• Gain knowledge on NBCAs value in use and competitive landscape.
• Train the New Commercialisation team.
• Support Market Ignition Executives and teams.
• Coordinate with Sales and DG to reach growers via prelaunch exposure.

Skills

CP/pesticides management

Insecticides

Herbicides

Pesticides

Fungicides

Agronomy

crop production

Objection management

Commercial acumen

Education

Bachelor's/Master's in Agriculture

Job description

Job Summary

Position: New Commercialization Manager. Location: Raipur, Chhattisgarh. Position Purpose The New Commercialization Manager is responsible for driving and ensuring a rock-solid platform for robust and successful launches in the region.

Responsibilities

• Develop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the product
• Develop through knowledge and understanding of all new commercialization brands for laying out value
• Plot Demos (VPDs) for Commercial CP portfolio
• Active member of launch teams liaise with Marketing and IFS teams for development of VPD protocol and execution
• Marcom team on communication concepts
• Member of PCT actively involve from concept creation (L-6) to Launch(L) stage and help in compiling key customers unmet needs and value drivers in key crop and pest segments
• Understand growers CTQs and key insights on the grower practices.
• Establish KPIs and KPMs of the new product and identify differentiators and delighters and gaps if any
• Develop thorough knowledge on NBCAs value in use, positioning and overall competitive landscape
• Train the New Commercialisation
• Assist, Market Ignition Executives and teams
• Assist in driving the targeted stakeholder-Grower channel exposure to the prelaunch products by excellent coordination with the Sales and DG team
• Timely submission of LPD reports data analysis

Requirements

• Bachelors/Masters Degree in Agriculture/PhD in Agriculture
• Experience -5 to 15 years experience in CP/pesticides management
• Experience of managing CP (Insecticides, Herbicides, Pesticides)
• Excellent verbal and written communication skills
• Strong interpersonal skills, critical thinking and problem-solving skills
• Strong project management, systems and technical, and time management skills
• Solutions approach and Decision making
• Good experience in Field Crops crop management techniques
• Understanding of agronomy and modern crop production; in particular horticultural cropping
• Good experience with Agro chemicals (Insecticides, Pesticides)
• Good communication -oral and written- in both English and local language
• Excellent interpersonal skills
• Objection management skill
• Problem-solving ability
• Strong commercial acumen, understanding of the margin structure, conceptualizing schemes and articulating

Skills

• CP/pesticides management
• Insecticides
• Herbicides
• Pesticides
• Fungicides
• Agronomy
• crop production
• Objection management
• Commercial acumen

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.