Demand Generation Effectiveness Manager

Dhanuka Agritech Ltd.; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

A leading agricultural company in Gurugram is seeking a Demand Generation Effectiveness Manager to enhance the impact of marketing initiatives. This role includes monitoring demand generation activities, developing KPIs, and managing cross-functional teams. Candidates should hold a B.Sc. / M.Sc. in Agriculture Science and an MBA in Marketing or related fields. Strong analytical skills and proficiency in Excel and Power BI are essential.

Qualifications

• Strong analytical skills with proficiency in Excel, Power BI, and CRM tools.
• Demonstrated ability to manage cross-functional teams and drive process discipline.
• Awareness of competitor landscape.

Responsibilities

• Monitor and evaluate all demand generation activities across zones and crops.
• Develop and implement performance KPIs for campaign effectiveness.
• Track demand generation performance by SME and BDO, highlighting success areas.
• Develop and execute strategies to expand our farmer reach and deepen relationships with Dhanuka Krishi Mitra.
• Create & collaborate with field teams to ensure unanimous and consistent communication for effective execution of activation plans.

Skills

Analytical skills

Proficiency in Excel

Power BI

CRM tools

Management of cross-functional teams

Education

B.Sc. / M.Sc. in Agriculture Science

MBA – Marketing / Agri Business / Rural Management

Tools

CRM tools

Job description

Job Purpose:
The Demand Generation Effectiveness Manager will be responsible for enhancing the overall impact and productivity of Dhanuka’s demand generation initiatives. The role will ensure a robust, data-driven mechanism for tracking, analysing, and improving the effectiveness of marketing activities executed across zones, crops, and teams. By aligning field execution with measurable outcomes and driving continuous improvement, this position will play a key role in Dhanuka’s journey towards becoming a Marketing Powerhouse—integrating analytics, performance management, and execution excellence.

More About the Role

Key Reponsibility

• Strong analytical skills with proficiency in Excel, Power BI, and CRM tools
• Demonstrated ability to manage cross-functional teams and drive process discipline
• Awareness of competitor landscape
• Monitor and evaluate all demand generation (DG) activities across zones, crops, and focus products (LPDs, NPIs, and key brands)
• Develop and implement performance KPIs/KPMs for campaign effectiveness and ROI measurement.
• Track DG performance by SME, BDO, and zone, highlighting success areas and improvement needs.
• Develop and execute strategies to expand our farmer reach and deepen relationships with Dhanuka Krishi Mitra
• Create & collaborate with field teams to ensure unanimous and consistent communication for effective execution of activation plans.

Educational Qualification B.Sc. / M.Sc. in Agriculture Science

Specific Certification MBA – Marketing /Agri Business / Rural Management