Marketing Manager

Sarthee Consultancy; Lucknow; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Sarthee Consultancy in Vadodara is seeking a dynamic Marketing Manager (Agrochemicals) with multinational exposure to drive product adoption and grow market share. The role requires an M.Sc. in Agriculture or related fields and an MBA in Marketing, with strong field-support collaboration skills.

You will lead strategic marketing, execute brand campaigns, and develop channel partnerships across PAN India, traveling as needed to meet objectives and ensure regulatory compliance.

Qualifications

• M.Sc. in Agriculture/related field and MBA in Marketing/Business Administration.
• 5-8 years in agrochemical/pesticide marketing, with multinational exposure.

Responsibilities

• Develop marketing strategies and launch products in the pesticide portfolio.
• Organize campaigns, farmer meetings, demonstrations and trials.
• Foster distributor/dealer relationships to drive growth and channel development.
• Train field staff and monitor KPIs while ensuring regulatory/ethical compliance.

Skills

Marketing leadership

Field execution

Communication skills

Market research

Education

M.Sc. in Agriculture/related

MBA in Marketing

Tools

CRM software

MS Excel

Market research tools

Job description

Seeking a dynamic Marketing Manager (Agrochemicals) with 58 years of MNC experience to drive product adoption and market share. Requires an M.Sc. in Agriculture/related fields + MBA in Marketing, combined with strong field support collaboration skills.

Key Responsibilities

• Strategic Marketing & Product Growth: Drive pesticide portfolio growth by developing marketing strategies, analyzing competitors, and collaborating with R&D to launch and promote new products.
• Brand Promotion & Field Execution: Execute campaigns to boost brand visibility, organizing farmer meetings, demonstrations, and trials to showcase product efficacy.
• Sales & Channel Development: Build strong stakeholder relationships with distributors/dealers to drive growth through innovative initiatives.
• Performance & Compliance: Train field staff, track KPIs, and ensure all marketing activities comply with regulatory and ethical standards.

Education

M.Sc. (Agriculture, Agronomy, Plant Protection, or related) and MBA (Marketing/Business Administration).

Experience

• Marketing professional with 5-8 years in the agrochemical/pesticide industry.
• Specialized in market development, product promotion, and leading team training initiatives within multinational environments.

Skills

• Strong communication and presentation abilities.
• Analytical mindset with proficiency in market research.
• Ability to lead, train, and motivate field staff.
• Knowledge of pesticide regulations and farmer needs.

Primary Job Location

Vadodara, with travel willingness for PAN India.