Youtube Marketing Manager

Moneylicious; Mumbai Suburban; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Moneylicious in Mumbai is seeking a dynamic Growth Content Lead to own YouTube and Instagram strategy from concept to execution. You will build the channels from scratch, define content pillars, formats and a 3-6 month growth roadmap, and establish the full publishing cadence and production processes.

You will lead editors, designers and videographers, optimize titles, thumbnails and hooks, and drive SEO and discovery.

Qualifications

• Proven experience building and scaling YouTube and Instagram from scratch with shareable growth numbers.
• Familiarity with AI video/content tools to speed up workflows and enhance editing, scripting and repurposing.
• Deep understanding of YouTube SEO, thumbnails, retention and Reels/carousel mechanics.
• Strong storytelling, scripting and editorial instincts with hooks that drive performance.
• Hands-on experience managing editors, designers and freelancers.
• Comfort with analytics tools and a data-driven testing mindset.
• Excellent communication and project management to juggle multiple pieces and deadlines.
• Self-starter with ownership and minimal guidance.

Responsibilities

• Own the YouTube and Instagram strategy, including positioning, content pillars, formats and a 3-6 month growth roadmap
• Build both channels from scratch and set up the content engine, publishing cadence and processes
• Plan and run long-form shows, Shorts and Reels, from guest and topic research to scripting and episode planning
• Lead editors, designers and videographers on edits, thumbnails and post-production quality
• Review cuts, share edit notes and identify highlights and timestamps for clips
• Drive YouTube SEO and Instagram discovery through titles, thumbnails, keywords, captions and retention
• Track performance weekly and turn insights into experiments
• Create supporting carousels and social content, and repurpose across platforms
• Source and coordinate guests, collaborators and creators
• Set and report on growth goals for subscribers, followers, views and engagement

Skills

YouTube growth

Social video editing

AI tools

SEO knowledge

Storytelling

Team management

Analytics

Project management

Multitasking

Proactive work

Tools

YouTube Studio

Instagram Insights

Job description

Key Responsibilities:

• Own the YouTube and Instagram strategy, including positioning, content pillars, formats and a 3-6 month growth roadmap
• Build both channels from scratch and set up the content engine, publishing cadence and processes
• Plan and run long-form shows, Shorts and Reels, from guest and topic research to scripting and episode planning
• Lead editors, designers and videographers on edits, thumbnails, hooks and post‑production quality
• Review cuts and share clear edit notes, and identify highlights and timestamps for clips
• Drive YouTube SEO and Instagram discovery through titles, thumbnails, keywords, captions, hashtags and retention
• Track performance weekly (CTR, watch time, retention, reach, saves, follower growth) and turn insights into experiments
• Create supporting carousels and social content, and repurpose across YouTube, Instagram.
• Source and coordinate guests, collaborators and creators
• Set and report on growth goals for subscribers, followers, views and engagement

Skills

• Proven experience building and scaling a YouTube channel and an Instagram page, ideally from scratch, with growth numbers you can share.
• Familiarity with AI video and content tools to speed up workflows and improve the quality of editing, scripting, thumbnails and repurposing.
• Deep understanding of YouTube SEO, the algorithm, thumbnails, retention and Instagram Reels and carousel mechanics
• Strong storytelling, scripting and editorial instincts, with a sharp eye for hooks and what makes content perform
• Hands‑on experience managing editors, designers and freelancers
• Comfort with analytics tools such as YouTube Studio and Instagram Insights, and a data‑driven approach to testing
• Strong communication and project management skills, and the ability to juggle multiple content pieces and deadlines
• Self‑starter mindset with high ownership and minimal hand‑holding