Learning Content Strategist (Youtube Content Manager)

ALLEN; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

ALLEN in Bengaluru seeks a YouTube strategist to drive strategy across long-form, Shorts, and livestreams, collaborating with faculty and creators to engage millions of students nationwide.

You will optimize video SEO, manage calendars, and coordinate cross‑promo across Telegram, Instagram, Facebook, Reddit, and Quora, while tracking performance and delivering actionable insights.

Qualifications

• Min. 4 years of experience in YouTube channel management or digital content strategy.
• Understanding of education sector audiences and trends in Tier 2/3 cities.
• Strong grasp of YouTube Studio, VidIQ, Tubebuddy, analytics tools, and SEO optimization.
• Excellent coordination, communication, and project management skills.

Responsibilities

• Manage ALLEN’s primary and secondary YouTube channels (long-form, Shorts, livestreams).
• Plan and execute monthly content calendars aligned with academic and marketing objectives.
• Optimize video SEO: titles, descriptions, tags, thumbnails, and metadata.
• Drive channel growth through consistent publishing, trend utilization, and audience insights.
• Coordinate with Telegram, Instagram, Facebook, Reddit, and Quora teams for cross-promotion and community synergy.
• Work with the multimedia and editing teams to ensure high-quality video output and timely uploads.
• Collaborate with academic heads and faculty for lecture content, concept videos, podcasts, and live sessions.
• Build relationships with YouTube educators, influencers, and content creators for collaborations.
• Manage scheduling, shoot coordination, and communication between faculty and production teams.
• Monitor channel analytics — views, watch time, CTR, retention, and subscriber growth; share insights with recommendations.

Skills

YouTube channel management

Digital content strategy

Education sector audiences

SEO optimization

Analytics tools

Project management

Coordination & communication

Tools

YouTube Studio

VidIQ

Tubebuddy

Analytics platforms

Job description

Are you a YouTube strategist with a creative spark and data-driven mindset? Join Allen, India’s leading education brand, and lead the charge in shaping our YouTube presence across long-form, Shorts, and livestreams.

You’ll drive content strategy, collaborate with faculty and creators, and integrate campaigns across Telegram, Instagram, Facebook, Reddit, and Quora — all to engage millions of students nationwide.

Key Responsibilities:

YouTube Channel Strategy & Growth

• Manage ALLEN’s primary and secondary YouTube channels (long-form, Shorts, livestreams).
• Plan and execute monthly content calendars aligned with academic and marketing objectives.
• Optimize video SEO: titles, descriptions, tags, thumbnails, and metadata.
• Drive channel growth through consistent publishing, trend utilization, and audience insights.
• Coordinate with Telegram, Instagram, Facebook, Reddit, and Quora teams for cross-promotion and community synergy.

Content Planning & Execution

• Work with the multimedia and editing teams to ensure high-quality video output and timely uploads.
• Collaborate with academic heads and faculty for lecture content, concept videos, podcasts, and live sessions.

Influencer & Creator Relations

• Build relationships with YouTube educators, influencers, and content creators for collaborations and campaigns.

Faculty Coordination

• Manage scheduling, shoot coordination, and communication between faculty and production teams.

Performance Tracking & Reporting

• Monitor channel analytics — Views, watch time, CTR, retention, and subscriber growth.
• Share monthly insights with actionable recommendations.

Must-Have Skills & Experience

• Min. 4 years of experience in YouTube channel management or digital content strategy.
• Understanding of education sector audiences and trends across Tier 2/3 cities.
• Strong grasp of YouTube Studio, VidIQ, Tubebuddy, analytics tools, and SEO optimization.
• Excellent coordination, communication, and project management skills.