- Own the YouTube content strategy and calendar for both brands, covering long-form and Shorts, and make sure the posting schedule is followed
- Write creative scripts, titles, descriptions and thumbnail briefs
- Find, brief and manage YouTuber and creator partnerships, from outreach to final deliverables
- Review every video and thumbnail before it goes live, checking it against health-category claims rules, platform policy and brand standards
Track retention, click-through and subscriber growth Role & responsibilities
- 2+ years managing YouTube for a brand or creator channel
- Hands-on experience on a medical device or health and wellness brand
- Has written scripts or videos that performed, with numbers to show
- Has run creator or YouTuber collaborations end to end
- Working knowledge of YouTube Studio analytics and YouTube SEO
Preferred qualifications
- Familiarity with advertising rules for health claims in India
- Has grown a channels subscribers or views measurably
- Can write in Hindi or another regional language as well as English
Tools that help
- Publishing & analytics: YouTube Studio, Google Analytics
- SEO & research: vidIQ or TubeBuddy, Google Trends
- Influencer discovery: Qoruz, Winkl or similar creator platforms
- Scripting & planning: ChatGPT or Claude, Notion, Google Sheet
Preferred candidate profile
Perks and benefits
competative salary, PF & ESI, Health Insurance, WFH