Youtube Manager

Adda247; Gurugram District; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Adda247 is seeking a seasoned YouTube & Content Manager to drive end-to-end content execution, from ideation to performance tracking. You will own the YouTube content calendar, collaborate with faculty and creators, and relentlessly test formats to boost CTR, watch time and engagement.

With 5–10 years in YouTube/content roles, you will lead cross-functional teams, align content with learner goals, and push data-driven improvements across our EdTech ecosystem in an on-site setup in Gurugram.

Qualifications

• 5–10 years of experience in YouTube, Content, Social Media, or a similar role.
• Proven experience in content execution and performance-driven content strategy.
• Strong understanding of YouTube content formats, audience behaviour, retention, CTR, watch time and engagement.
• Demonstrated ability to experiment with content and identify scalable winning formats.
• Experience working with creators, faculty, influencers, or on-camera talent.
• EdTech or faculty-led content experience is preferred.

Responsibilities

• Drive end-to-end content execution from planning to performance tracking.
• Own the YouTube content calendar and ensure timely execution across formats.
• Experiment with formats, duration, hooks, thumbnails, titles and publishing strategies.
• Design and implement A/B testing to improve CTR, watch time, retention and engagement.
• Collaborate with faculty, creators, video teams, design, SEO and marketing teams to execute content.
• Identify content opportunities based on audience trends and platform insights.
• Lead and manage content teams with clear ownership and accountability.
• Set priorities and ensure timely delivery of content.
• Review performance and translate insights into actionable strategies.
• Build a culture of experimentation, ownership and data-driven decisions.

Skills

Content strategy

YouTube

A/B testing

Analytics

Team leadership

Stakeholder management

Creativity

Tools

YouTube Studio

SEO tools

Job description

YouTube & Content Manager
Company: Adda247
Location: Gurugram
Work Mode: On-site
Experience: 5 to 10 Years
Function: Content / Social Media / Digital Marketing

About Adda247

Adda247 is one of Indias leading EdTech platforms, empowering learners through high-quality digital education across Government Exam Preparation, UPSC, Banking, SSC, Teaching, Defence, and other competitive exams.
We are looking for a YouTube & Content Manager who can drive content execution, experimentation, creator/faculty collaboration, and team performance across our YouTube ecosystem.

What You'll Do

• Drive end-to-end content execution, from planning and ideation to implementation and performance tracking.
• Own the YouTube content calendar and ensure timely execution across multiple content formats.
• Experiment with content formats, video duration, hooks, thumbnails, titles, topics, and publishing strategies to improve performance.
• Design and implement A/B testing to identify winning content formats and improve CTR, watch time, retention, and engagement.
• Collaborate closely with faculty, creators, video teams, design, SEO, and marketing teams to execute high-performing content.
• Identify content opportunities based on audience behaviour, trends, competitor analysis, and platform insights.
• Manage key stakeholders and handle difficult conversations, feedback, and conflicts with maturity.
• Lead and manage content teams, ensuring clear ownership, accountability, and strong execution.
• Set team priorities, monitor deliverables, and ensure content is delivered within timelines.
• Review content performance regularly and convert insights into actionable content strategies.
• Build a culture of experimentation, innovation, ownership, and data-driven decision-making.
• Work with leadership and cross-functional teams to align content strategy with overall business and learner goals.

What We're Looking For

• 5 to 10 years of experience in YouTube, Content, Social Media, Digital Marketing, or a similar role.
• Proven experience in content execution and performance-driven content strategy.
• Strong understanding of YouTube content formats, audience behaviour, retention, CTR, watch time, and engagement.
• Demonstrated ability to experiment with content and identify scalable winning formats.
• Strong content planning and execution skills.
• Experience working with creators, faculty, influencers, or on-camera talent.
• Strong stakeholder management and communication skills.
• Ability to handle difficult conversations, disagreements, and conflicts professionally.
• Proven people-management and team-management skills.
• Strong analytical mindset with the ability to use performance data to improve content.
• EdTech or faculty-led content experience is preferred.