YouTube Growth Manager (Healthcare)

Punarjan Ayurveda Hospitals; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Punarjan Ayurveda Hospitals is seeking a data-driven YouTube Growth Manager to strategize and optimize our healthcare channel, turning testimonials and health topics into high-performing content. You will own channel strategy, metadata, thumbnails, and analytics, working with design and production teams to maximize organic reach while complying with platform guidelines.

The role requires 7–12 years of healthcare YouTube growth experience and a proven track record of growing channels to 100k+

Qualifications

• 7–12 years of dedicated YouTube growth experience in healthcare channels.
• Portfolio/case studies showing growth to 100k+ subscribers or millions of views.
• Expert proficiency in YouTube Analytics, VidIQ / TubeBuddy, and keyword research tools.
• Deep understanding of YouTube ecosystem and algorithmic traffic sources.

Responsibilities

• SEO & Metadata Optimization: optimize titles, descriptions, and tags.
• Visual Strategy Execution: create high-CTR thumbnails with design team.
• Algorithm & Compliance Navigation: ensure content complies with YouTube rules.
• Competitor & Trend Analysis: monitor healthcare channels for trends.
• A/B Testing & Iteration: run tests on thumbnails, titles, playlists.
• Analytics & Reporting: translate data into actionable insights for production.

Skills

YouTube growth

Analytics

A/B testing

Strategic content

Tools

YouTube Analytics

VidIQ

TubeBuddy

Keyword research tools

Job description

We are seeking a data-driven, creative YouTube Growth Manager to our cancer treatment hospitals. Your primary mandate is to take our pre-finished testimonials, health topics are strategically position them to dominate the YouTube algorithms. You will own the channel strategy, optimization, metadata, and performance analytics to turn our creative assets into a highly viewed digital brand.

Core Responsibilities:

• SEO & Metadata Optimization: Conduct rigorous keyword research tailored to kids' search behaviours and parental co-viewing patterns. Write highly optimized, compelling titles, descriptions, and tag structures.
• Visual Strategy Execution: Conceptualize high-CTR, vibrant, and policy-compliant thumbnail concepts. Collaborate directly with our design team to ensure visual branding is click-worthy for young audiences.
• Algorithm & Compliance Navigation: Stay ahead of the strict YouTube DMR Act guidelines. Ensure all content distribution strategy fully adheres to platform rules while maximizing organic reach.
• Competitor & Trend Analysis: Monitor top-tier healthcare YouTube channels for extract formatting trends, audio trends, runtime preferences, and content gaps.
• A/B Testing & Iteration: Continuously run split tests on thumbnails, titles, and video sequencing (playlists, end screens) to improve CTR and Average View Duration (AVD).
• Analytics & Reporting: Convert complex YouTube Analytics data into actionable creative insights for the production team (e.g., pointing out exactly where retention drops so the editing team can adjust pacing).

Required Qualifications & Skills:

• Experience: 7-12 years of dedicated YouTube growth experience as specifically managing channels categorized as healthcare sector channels.
• Proven Track Record: Portfolio or case studies showing clear channel growth (e.g., growing a channel to 100k+ subscribers or driving millions of organic views).
• Tools Mastered: Expert proficiency in YouTube Analytics, VidIQ / TubeBuddy, and keyword research tools.
• Strategic Mindset: Deep understanding of how standard YouTube differs from the audience ecosystem and its algorithmic traffic sources (Suggested Videos vs. Search).