YouTube Expert

Fynd; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Learning Wallet

Mediclaim policy

Office five days a week

Job summary

Fynd is seeking a YouTube Growth Specialist to own end-to-end growth of the company’s YouTube presence. You will create engaging video content and run data-driven growth experiments to boost audience, watch time, and conversions.

You will plan, produce, and optimize videos, thumbnails, titles, and descriptions, while collaborating with marketing and design to align with brand campaigns and business objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, Media, Communications, or a related field.
• 3–5 years of experience in YouTube content creation, digital marketing, or growth marketing.
• Proven experience creating engaging video content for YouTube.
• Hands-on experience with YouTube analytics and channel optimization.
• Strong understanding of audience development, engagement, and retention strategies.

Responsibilities

• Plan, create, and edit engaging YouTube videos aligned with brand goals.
• Develop and execute a YouTube content strategy to grow subscribers and views.
• Conduct audience and competitor research to identify content opportunities.
• Optimize video titles, thumbnails, descriptions, and playlists for discovery.
• Analyze channel performance using YouTube Analytics and translate insights into action.
• Collaborate with marketing and design to align content with campaigns.
• Experiment with formats and posting cadence to boost growth.
• Stay current on YouTube trends and best practices.

Skills

Content creation

Digital marketing

Audience development

Video analytics

Growth marketing

Education

Bachelor's degree in Marketing, Business, Media, Communications

Tools

Video editing tools

Content planning tools

YouTube Analytics

Job description

About Fynd

Fynd is a frontier technology company. We started at the intersection of technology and retail because that is where technology was the least available. Over the years, we became one of India’s largest retail technology platforms. But retail was the entry point, not the boundary.Today, Fynd builds intelligent software that runs business operations. Not tools that help people work faster, but systems that absorb entire functions: manufacturing, marketing, logistics, commerce, quality control. We sit inside our customers’ businesses, harvest deep domain context, and build AI systems that operate autonomously. We are expanding from retail into manufacturing, generative media, physical AI, and healthcare.

Role Overview

Own the end-to-end growth of the company’s YouTube presence by creating engaging, high-performing video content and executing data-driven growth strategies. This role will shape how the brand shows up on YouTube, driving audience acquisition, engagement, and business impact through compelling storytelling, optimization, and continuous experimentation.

Responsibilities

• Plan, create, and edit engaging YouTube videos aligned with brand goals and audience interests.
• Develop and execute a YouTube content strategy to grow subscribers, views, watch time, and engagement.
• Conduct audience and competitor research to identify content opportunities, trends, and growth levers.
• Optimize video titles, thumbnails, descriptions, tags, and playlists for discoverability and performance.
• Analyze channel and video performance using YouTube Analytics and other reporting tools, and translate insights into action.
• Collaborate with marketing, design, and cross-functional stakeholders to align content with broader campaigns and business objectives.
• Experiment with formats, hooks, publishing cadence, and promotional tactics to improve channel growth.
• Stay current on YouTube trends, platform updates, and best practices in digital video marketing.

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Media, Communications, or a related field
• 3-5 years of experience in YouTube content creation, digital marketing, or growth marketing
• Proven experience creating engaging video content for YouTube
• Hands-on experience with YouTube analytics and channel optimization
• Strong understanding of audience development, engagement, and retention strategies

Preferred

• Experience working with a technology or consumer digital brand
• Familiarity with short-form and long-form video content strategy
• Experience using video editing tools and content planning tools
• Knowledge of paid media, creator partnerships, or influencer marketing
• Experience driving measurable growth for a YouTube channel

What do we offer?

Growth

At Fynd, growth is limitless. We nurture a culture that encourages innovation, embraces challenges, and supports continuous learning. As we expand into new product lines and global markets, we're seeking talented individuals eager to grow with us.We believe in empowering our people to take ownership, lead with confidence, and shape their careers.

• Learning Wallet: Enrol in external courses or certifications to upskill—we'll reimburse the costs to support your development.

Culture

We believe in building strong teams and lasting connections.

• Regular community engagement and team-building activities
• Biannual events to celebrate achievements, foster collaboration, and strengthen our workplace culture

Your well-being is our priority.

• Comprehensive Mediclaim policy for you, your spouse, children, and parents.

We thrive on collaboration and creativity. Our teams work from the office five days a week to encourage open communication, teamwork, and innovation.

Join us to be part of a dynamic environment where your ideas make an impact!

What happens next?

• The hiring team reviews your profile for the role.
• Watch your inbox for hiring updates and next steps.

Emails follow your notification preferences. Check spam or junk if needed.