WhatsApp Retention Marketer

Lantern Digital; Ahmedabad District; On-site; INR 400,000 - 600,000; Full time

Job summary

A digital marketing agency in Ahmedabad, Gujarat is seeking a Retention Marketer to enhance customer engagement and loyalty. This entry-level position focuses on optimizing email and WhatsApp campaigns while leveraging user behavior and segmentation. Ideal candidates will have 1-2 years of experience in Retention or Lifecycle Marketing, along with strong analytical skills and familiarity with marketing automation tools like MoEngage. Join a dynamic team dedicated to data-driven marketing strategies.

Qualifications

• 1 to 2 years of experience in Retention Marketing or similar.
• Strong understanding of marketing automation workflows.
• Excellent communication skills for cross-functional collaboration.
• Experience with MoEngage or similar platforms (e.g., Clevertap, Braze) is a strong advantage.
• Analytical mindset with proficiency in interpreting campaign metrics and deriving actionable insights.
• Basic HTML/CSS knowledge for template editing (preferred but not mandatory).
• Excellent communication skills and the ability to work cross-functionally.

Responsibilities

• Design and optimize customer retention campaigns across email and WhatsApp.
• Analyze campaign performance and optimize based on insights.
• Monitor key metrics such as retention rate and customer lifetime value.
• Execute WhatsApp campaigns for transactional updates, personalized offers, and re-engagement sequences.
• Analyze campaign performance, identify drop-off points, and optimize based on data-driven insights.
• Collaborate with design and content teams to ensure communication is consistent with brand voice and resonates with the target audience.
• Utilize A/B testing and experimentation frameworks to continuously improve campaign effectiveness.
• Monitor key metrics such as repeat purchase rate, churn rate, retention rate, and customer lifetime value (CLV).
• Work closely with product and customer success teams to align marketing efforts with product updates and customer feedback.
• Maintain compliance with data privacy and marketing regulations (e.g., GDPR, CAN‑SPAM, WhatsApp Business Policy).

Skills

Customer segmentation

Funnel analysis

Email campaigns

WhatsApp campaigns

Campaign metrics analysis

A/B testing

HTML/CSS knowledge

Tools

MoEngage

Clevertap

Braze

Job description

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About the Role

We are looking for a data-driven, customer-obsessed Retention Marketer to own and execute strategies that maximize customer engagement, loyalty, and lifetime value. This role is all about understanding user behavior, segmenting audiences, and delivering personalized campaigns that keep customers coming back.

You will work closely with the marketing, product, and analytics teams to design, implement, and optimize retention journeys using marketing automation tools and experience with MoEngage will be a major plus.

Key Responsibilities

• Design, implement, and optimize customer retention campaigns majorly across email and WhatsApp.
• Leverage customer segmentation, behavioral triggers, and personalization to increase engagement and conversions.
• Build lifecycle marketing flows for onboarding, engagement, churn prevention, and win-back.
• Execute WhatsApp campaigns for transactional updates, personalized offers, and re-engagement sequences.
• Analyze campaign performance, identify drop-off points, and optimize based on data-driven insights.
• Collaborate with design and content teams to ensure communication is consistent with brand voice and resonates with the target audience.
• Utilize A/B testing and experimentation frameworks to continuously improve campaign effectiveness.
• Monitor key metrics such as repeat purchase rate, churn rate, retention rate, and customer lifetime value (CLV).
• Work closely with product and customer success teams to align marketing efforts with product updates and customer feedback.
• Maintain compliance with data privacy and marketing regulations (e.g., GDPR, CAN‑SPAM, WhatsApp Business Policy).

Required Skills & Qualifications

• 1 to 2 years of experience in Retention Marketing, CRM Marketing, or Lifecycle Marketing.
• Strong understanding of customer segmentation, funnel analysis, and marketing automation workflows.
• Hands‑on experience with email and WhatsApp campaigns.
• Experience with MoEngage or similar platforms (e.g., Clevertap, Braze) is a strong advantage.
• Analytical mindset with proficiency in interpreting campaign metrics and deriving actionable insights.
• Basic HTML/CSS knowledge for template editing (preferred but not mandatory).
• Excellent communication skills and the ability to work cross‑functionally.

Seniority Level: Entry level

Employment Type: Full‑time

Job Function: Marketing and Sales

Industries: Advertising Services

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