Website Manager

Cogneesol; Sahibzada Ajit Singh Nagar; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Cogneesol is hiring a Manager in Mohali to oversee its website operations and SEO strategy. This role demands 4-6 years of SEO experience with a focus on B2B and technical sectors. You will ensure a strong web presence, optimise content, and drive organic growth across multiple platforms.

The ideal candidate will have hands-on experience with tools like WordPress, GA4, GTM, and SEMRush. Own the website and contribute to cross-functional success.

Qualifications

• 4–6 years of SEO + website management experience (B2B, tech, or ITeS).
• Hands-on technical SEO skills: CWV, speed optimisation, metadata, site structure.
• Strong content writing/editing abilities.

Responsibilities

• Own the website end-to-end—updates, hygiene, pages, navigation.
• Conduct keyword research & gap analysis; identify priority clusters.
• Improve technical SEO: speed, CWV, structure, crawlability.
• Create and manage landing pages for campaigns.
• Build monthly dashboards for Marketing and Sales.

Skills

SEO management

Technical SEO

Content writing

WordPress

Google Analytics 4

GTM

Search Console

SEMRush

Ahrefs

Job description

Role Overview

Role Level: Manager – 4–6 Years Experience
Reporting To: Head of Marketing

Works Closely With: Sales, Delivery, Leadership, Social Media Manager

Tech Stack: WordPress, GA4, GTM, Google Keyword Planner, Search Console, SEMRush, Ahrefs
Location: Mohali (Work from Office)

Objective

Make the website + Cogneesol’s broader web presence the strongest organic growth engine—ranked in Google, visible in AI search, cited across industry sites, and actively distributed.

Key Responsibilities

• Website Ownership & Operations: Own the website end-to-end—updates, hygiene, pages, navigation.
• Build & optimise landing pages for campaigns, sectors, and service lines.
• Ensure the site reflects current capabilities, case studies, awards, and leadership messages.
• SEO Strategy & Execution
• Conduct keyword research & gap analysis; identify priority clusters.
• Improve technical SEO: speed, CWV, structure, crawlability, internal linking.
• Execute SEO audits & lead remediation with developers or third‑party tech teams.
• Manage sitemaps, schema, redirects, broken links, indexing issues.
• Content Creation & Orchestration
• Write or guide content: blogs, service pages, use cases, capability narratives.
• Build a quarterly search‑driven content roadmap.
• Ensure every piece of content aligns with search intent and business priorities.
• Edit content for clarity, SEO alignment, and positioning.
• Analytics & Reporting
• Track keyword rankings, organic traffic, bounce rates, dwell time, conversions.
• Build monthly dashboards for Marketing, Leadership, and Sales.
• Identify opportunities and propose experiments to improve conversions.
• Cross‑Functional Collaboration
• Sales: landing pages & conversion journeys.
• Delivery: case studies & performance stories.
• HR: culture/employer pages as needed.
• Social team: coordinated content journeys & traffic flows.
• Full‑Stack Organic Growth & Distribution
• Extend SEO beyond Google.com to YouTube, AI search (SGE/Perplexity), and entity signals.
• Orchestrate basic digital PR and authority‑building activities (guest posts, HARO, directory listings).
• Turn every published asset into a multi‑channel distribution play (social snippets, newsletter, sales enablement).
• Partner with Social Manager to make website content the fuel for LinkedIn, YouTube, and Twitter growth.

Expected Output

• Monthly SEO + Performance Dashboard
• Quarterly Keyword & Content Strategy
• Updated website structure map + internal linking model
• 2–4 SEO‑optimised pages/blogs per month
• Landing pages with clear conversion pathways
• Website hygiene report (technical + content)

First 90 Days – Success Looks Like

• Complete website + SEO audit; publish remediation blueprint.
• Fix priority technical issues (speed, indexing, broken links, structure).
• Identify 5 priority keyword clusters and publish search roadmap.
• Build/update top 5 landing pages with improved content and CTAs.
• Create content inventory & gap analysis for Q2–Q3.

Skills & Experience

Must‑Have

• 4–6 years of SEO + website management experience (B2B, tech, or ITeS).
• Hands‑on technical SEO skills: CWV, speed optimisation, metadata, site structure.
• Strong content writing/editing abilities.
• Proficient in WordPress, GA4, GTM, Google Keyword Planner, Search Console, SEMRush, Ahrefs.
• Ability to translate insights into content and structural decisions.
• Proven experience getting B2B sites ranked in AI overviews or cited by LLMs.
• Basic Digital PR / link‑earning playbook (even if lightweight).
• Understanding of how YouTube SEO feeds Google SERPs.
• Ability to create content that Sales wants to share.

Good‑to‑Have

• Experience coordinating with developers.
• Understanding of CRO principles.
• Familiarity with heatmap tools (Hotjar, Microsoft Clarity).

KPIs (Hard Metrics)

• Organic traffic growth (Primary KPI)
• Keyword ranking movement.
• Website health score (technical SEO).
• Content velocity + quality.
• Landing page conversion rates.
• AI‑search visibility – Appear in relevant SGE/Perplexity answers.
• YouTube organic referrals.
• Earned, followed backlinks of high‑quality.
• Documentation hygiene (site maps, inventories).
• Clarity in communicating SEO insights.
• Initiative in proposing improvements.
• Collaboration quality across Sales, Delivery, Social & among peers.
• Team builder, guide & mentor.

Ways of Working

• High accountability; treats the website as a business asset.
• Structured, analytical, detail‑oriented.
• Comfortable with deep‑dive work and iterative improvement.
• Data‑driven mindset with strong execution discipline.
• Works well with cross‑functional leaders.