Marketing - SEO Manager

The Media Ant; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Media Ant in Bengaluru, India is seeking an experienced SEO Lead to own and drive the end-to-end organic growth strategy. You will craft quarterly roadmaps, perform advanced keyword research, and improve topical authority across media and digital marketing verticals.

You will optimize on-page and technical SEO, collaborate with Product and Tech to embed SEO in the CMS, and lead experiments, dashboards, and stakeholder reporting. Strong analytics and hands-on execution are essential.

Qualifications

• Strong expertise across technical, on-page, and content SEO.
• Proficiency with GA4, GSC, SEMrush/Ahrefs, and Screaming Frog.
• Deep understanding of site architecture and internal linking.
• Experience building SEO dashboards and data-driven decisions.
• Ability to translate insights into actionable optimization plans.
• Capable of balancing strategy with hands-on execution.

Responsibilities

• Own end-to-end SEO strategy aligned to lead generation and growth.
• Build quarterly roadmaps with clear impact projections.
• Conduct advanced keyword research, benchmarking, and content gap analysis.
• Improve topical authority in media planning, advertising, CTV, digital marketing, sports marketing and related verticals.
• Optimize on-page elements and conduct technical SEO audits.
• Collaborate with Product/Tech to embed SEO in the CMS and platform.
• Drive AEO for featured snippets and AI search.
• Monitor AI-driven search visibility and adapt strategies.
• Track KPIs and present insights to stakeholders.
• Run SEO experiments and content refresh programs.

Skills

Technical SEO

On-page SEO

Content SEO

SEO strategy

Keyword research

Analytics

Stakeholder communication

Hands-on execution

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Schema/Structured Data

Job description

Day-To-Day Work Organic Growth Strategy 1.

• Own and drive the end-to-end SEO strategy aligned to lead generation and business growth goals.
• Build quarterly SEO roadmaps with clear impact projections.
• Conduct advanced keyword research, competitor benchmarking, and content gap analysis.
• Improve topical authority in media planning, advertising, CTV, digital marketing, sports marketing, influencer marketing, and key industry verticals.

Technical & Platform SEO 1.

• Optimize on-page elements: meta tags, schema, structured data, internal linking, canonical tags, robots.txt, and sitemaps.
• Conduct technical SEO audits and collaborate with Tech to resolve crawlability, indexing, and performance issues.
• Work with Product and Tech to ensure SEO best practices are integrated into the CMS and platform.

AI & Emerging Search Optimization 1.

• Drive Answer Engine Optimization (AEO) for featured snippets and AI search summaries.
• Monitor visibility across evolving AI-driven search experiences and adapt strategies accordingly.
• Stay ahead of Google updates and search algorithm shifts to proactively maintain and grow organic performance.

Analytics & Experimentation 1.

• Track SEO KPIs (rankings, traffic, leads, conversions, revenue contribution) and build performance dashboards.
• Run structured SEO experiments and content refresh programs to improve performance.
• Present SEO insights and growth narratives to internal stakeholders.

Must Have 1.

• Strong expertise across technical, on-page, and content SEO.
• Proficiency in GA4, Google Search Console, SEMrush/Ahrefs, Screaming Frog (or similar tools).
• Strong understanding of site architecture, schema implementation, and internal linking strategies.
• Experience building SEO dashboards and interpreting data for decision-making.
• Strong analytical thinking and ability to translate insights into action.
• Ability to balance strategic thinking with hands‑on execution.

Good To Have 1.

• Experience with programmatic SEO or marketplace SEO.
• Familiarity with AI-driven SEO tools and automation workflows.
• Exposure to structured data frameworks and AI search environments.
• Basic understanding of SQL or working with large datasets.
• Experience with CRO and landing page optimization.