Dy Mgr/Mgr - SEO Lead

Dr Lal PathLabs; Gurugram District; On-site; INR 2,500,000 - 6,000,000; Full time

Job summary

Dr Lal PathLabs seeks a strategic leader to own and scale the organic growth ecosystem across Website, App and AI-led search. You will define direction, drive implementation and be accountable for outcomes, not task-level execution.

You will coordinate with Product and Technology, manage agencies, and lead cross-functional programs to boost traffic, leads and revenue through integrated organic growth.

Qualifications

• 8-12 years of relevant experience in organic growth, SEO, ASO, digital growth or search strategy.
• Proven experience managing enterprise-scale websites and mobile apps.
• Strong technical SEO knowledge and the ability to work directly with Product and Technology teams.
• Demonstrated experience managing agencies, complex stakeholders and cross-functional programs.
• Strong command of GA4, Google Search Console, app-store analytics and dashboarding tools.
• Experience linking organic performance to leads, conversion and revenue, not only rankings or traffic.
• Exposure to GEO, AI search or LLM discoverability is strongly preferred (Claude, Gemini)

Responsibilities

• Own enterprise SEO strategy across technical SEO, content, local and international SEO.
• Drive crawlability, indexation and Core Web Vitals improvements.
• Partner with Product and Technology teams to prioritise and implement recommendations.
• Create scalable optimization frameworks for category, test, package, location and content pages.
• Own App Store/Google Play visibility and conversion optimisation (ASO).
• Develop AI-search visibility strategy with prompts and content frameworks.
• Lead agency governance with clear SLAs and delivery tracking.
• Act as the single owner across Marketing, Product, Technology and Analytics.

Skills

Technical SEO

Enterprise SEO

Local SEO

Hyperlocal SEO

International SEO

Schema

Core Web Vitals

Crawlability

Indexation

ASO

GEO

AI search

Analytics

GA4

Looker Studio

Power BI

Excel

Tools

SEMrush

GA4

Google Search Console

App Store analytics

Looker Studio

Power BI

Excel

Job description

Scope of Work

Own and scale Dr. Lal PathLabs' organic growth ecosystem across the website, mobile app and AI-led search. The role is accountable for leading projects and with a clear mandate of building one integrated organic growth engine across Website + App + AI Search. This role involves strategy, prioritisation, agency governance and measurable business outcomes across SEO, ASO and Generative Engine Optimisation (GEO). The successful candidate will define direction, drive implementation and remain accountable for outcomes, rather than operate as a task-level SEO executor. The person should be able to toggle from regular operational work to strategy and present to senior people the roadmap for growth via organic .

Role & responsibilities

Organic Growth Strategy

• Develop annual and quarterly roadmaps for SEO, ASO and GEO, aligned with business priorities.
• Own organic traffic, leads, bookings and revenue targets across the website and app.
• Identify growth opportunities across pathology, radiology, preventive health, premium offerings, new brands and international markets.
• Build forecasts, business cases and prioritized growth plans.

SEO Leadership

• Own enterprise SEO strategy covering technical SEO, content, local and hyperlocal search, international SEO and site architecture.
• Drive crawlability, indexation, schema, internal linking, Core Web Vitals and website health improvements.
• Partner with Product and Technology teams to prioritise recommendations and drive implementation to closure.
• Create scalable optimization frameworks for category, test, package, location and content pages.

ASO and App Organic Growth

• Own App Store and Google Play visibility, keyword strategy and conversion optimisation.
• Improve organic app installs, rankings, ratings, reviews, app indexing and app-led bookings.
• Partner with Product teams to improve discovery, deep linking and key app journeys.

GEO and AI Discoverability

• Build the organization's AI-search visibility strategy across AI Overviews and leading generative platforms.
• Develop priority prompt universes, AI-ready content frameworks, entity optimization and citation strategies.
• Track AI visibility, brand mentions, citations, sentiment and competitor presence.
• Identify emerging search behaviors and translate them into practical actions.

Agency Governance

• Lead SEO, ASO and GEO agency partners, with clear scope, ownership, timelines and service levels.
• Review agency strategy, monthly plans, recommendations, output quality and business impact.
• Establish scorecards and weekly/monthly governance to track committed versus delivered work.
• Challenge agency recommendations and ensure the internal roadmap is not agency dependent.

Cross-functional Programme Management

• Act as the single point of ownership across Marketing, Product, Technology, Content and Analytics.
• Identify and lead high-impact initiatives with digital product team of DLPL / sales and drive closure within agreed timelines.
• Maintain one weekly integrated tracker covering start dates, commitments, delivery status, ownership and impact.

Analytics and Leadership Reporting

• Build executive dashboards covering traffic, leads, revenue, rankings, conversion, app growth, technical health and AI visibility.
• Provide a clear diagnosis of performance: what changed, why it changed, business impact and next action.
• Present performance, risks, forecasts and growth opportunities to senior leadership.

AI and Automation

• Use AI and automation to improve research, monitoring, content intelligence, audits and reporting. Reduce manual work (by using AI abilities) and build scalable processes for ongoing organic growth management.

Preferred candidate profile

• 8-12 years of relevant experience in organic growth, SEO, ASO, digital growth or search strategy.
• Proven experience managing enterprise-scale websites and mobile apps.
• Strong technical SEO knowledge and the ability to work directly with Product and Technology teams.
• Demonstrated experience managing agencies, complex stakeholders and cross-functional programs.
• Strong command of GA4, Google Search Console, app-store analytics and dashboarding tools.
• Experience linking organic performance to leads, conversion and revenue, not only rankings or traffic.
• Exposure to GEO, AI search or LLM discoverability is strongly preferred.(should be comfortable and hand on with Claude, Gemini)

Core Skills:

• SEO: Technical SEO, enterprise SEO, local and hyperlocal SEO, international SEO, schema, Core Web Vitals, crawlability and indexation.
• ASO: App Store and Google Play optimization, app indexing, ratings and reviews, and conversion improvement.
• GEO: AI search visibility, AI Overviews, prompt mapping, entity optimization, knowledge graph and citation tracking.
• Analytics: SEMrush ,GA4, Search Console, app analytics, Looker Studio or Power BI, and advanced Excel
• Leadership: Agency governance, Programme management, stakeholder influence, executive communication and commercial judgement

Key Success Measures:

• Organic traffic, leads, bookings and revenue growth.
• App organic installs, rankings, conversion and revenue.
• AI-search visibility, mentions and citations.
• Keyword visibility and non-brand discovery.
• Technical SEO health and implementation closure.
• Agency delivery quality, speed and SLA adherence.