Lead SEO

Dr Lal PathLabs; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Dr Lal PathLabs seeks an experienced leader to own and scale its organic growth ecosystem across the website, app, and AI‑led search. You will set strategy, drive implementation, and report to senior leadership on roadmaps and outcomes, balancing strategic initiatives with execution emphasis.

You will lead SEO, ASO and GEO, manage cross‑functional programmes with Product and Technology, and partner with agencies to deliver measurable traffic, leads, and revenue growth.

Qualifications

• 8–12 years of experience in organic growth, SEO, ASO, or digital growth strategy.
• Proven track record of managing enterprise-scale websites and apps.
• Strong technical SEO knowledge and collaboration with Product/Technology teams.
• Experience leading agencies, stakeholders, and cross-functional programmes.
• Proficiency with GA4, Google Search Console and dashboarding tools.

Responsibilities

• Define and drive the Organic Growth Strategy across Website, App and GEO initiatives.
• Own SEO, ASO and GEO roadmaps with measurable business outcomes.
• Lead enterprise SEO including technical health, schema, and site architecture.
• Oversee app store optimization, app visibility and conversion improvements.
• Govern agency governance and cross-functional programme management.

Skills

Technical SEO

Enterprise SEO

Local SEO

International SEO

GA4

Google Search Console

App analytics

Power BI

Tools

SEMrush

Looker Studio

Power BI

Excel

App Analytics

Job description

Scope of Work

Own and scale Dr. Lal PathLabs' organic growth ecosystem across the website, mobile app and AI‑led search. The role is accountable for leading projects and with a clear mandate of building one integrated organic growth engine across Website + App + AI Search. This role involves strategy, prioritisation, agency governance and measurable business outcomes across SEO, ASO and Generative Engine Optimisation (GEO). The successful candidate will define direction, drive implementation and remain accountable for outcomes, rather than operate as a task‑level SEO executor. The person should be able to toggle from regular operational work to strategy and present to senior people the roadmap for growth via organic.

Role & responsibilities

Organic Growth Strategy

• Develop annual and quarterly roadmaps for SEO, ASO and GEO, aligned with business priorities.
• Own organic traffic, leads, bookings and revenue targets across the website and app.
• Identify growth opportunities across pathology, radiology, preventive health, premium offerings, new brands and international markets.
• Build forecasts, business cases and prioritised growth plans.

SEO Leadership

• Own enterprise SEO strategy covering technical SEO, content, local and hyperlocal search, international SEO and site architecture.
• Drive crawlability, indexation, schema, internal linking, Core Web Vitals and website health improvements.
• Partner with Product and Technology teams to prioritise recommendations and drive implementation to closure.
• Create scalable optimisation frameworks for category, test, package, location and content pages.

ASO and App Organic Growth

• Own App Store and Google Play visibility, keyword strategy and conversion optimisation.
• Improve organic app installs, rankings, ratings, reviews, app indexing and app‑led bookings.
• Partner with Product teams to improve discovery, deep linking and key app journeys.

GEO and AI Discoverability

• Build the organisation's AI‑search visibility strategy across AI Overviews and leading generative platforms.
• Develop priority prompt universes, AI‑ready content frameworks, entity optimisation and citation strategies.
• Track AI visibility, brand mentions, citations, sentiment and competitor presence.
• Identify emerging search behaviours and translate them into practical actions.

Agency Governance

• Lead SEO, ASO and GEO agency partners, with clear scope, ownership, timelines and service levels.
• Review agency strategy, monthly plans, recommendations, output quality and business impact.
• Establish scorecards and weekly/monthly governance to track committed versus delivered work.
• Challenge agency recommendations and ensure the internal roadmap is not agency dependent.

Cross‑functional Programme Management

• Act as the single point of ownership across Marketing, Product, Technology, Content and Analytics.
• Identify and lead high‑impact initiatives with digital product team of DLPL / sales and drive closure within agreed timelines.
• Maintain one weekly integrated tracker covering start dates, commitments, delivery status, ownership and impact.

Analytics and Leadership Reporting

• Build executive dashboards covering traffic, leads, revenue, rankings, conversion, app growth, technical health and AI visibility.
• Provide a clear diagnosis of performance: what changed, why it changed, business impact and next action.
• Present performance, risks, forecasts and growth opportunities to senior leadership.

AI and Automation

• Use AI and automation to improve research, monitoring, content intelligence, audits and reporting.
• Reduce manual work (by using AI abilities) and build scalable processes for ongoing organic growth management.

Preferred candidate profile

• 8-12 years of relevant experience in organic growth, SEO, ASO, digital growth or search strategy.
• Proven experience managing enterprise‑scale websites and mobile apps.
• Strong technical SEO knowledge and the ability to work directly with Product and Technology teams.
• Demonstrated experience managing agencies, complex stakeholders and cross‑functional programmes.
• Strong command of GA4, Google Search Console, app‑store analytics and dashboarding tools.
• Experience linking organic performance to leads, conversion and revenue, not only rankings or traffic.
• Exposure to GEO, AI search or LLM discoverability is strongly preferred.(should be comfortable and hand on with Claude, Gemini)

Core Skills

• SEO: Technical SEO, enterprise SEO, local and hyperlocal SEO, international SEO, schema, Core Web Vitals, crawlability and indexation.
• ASO: App Store and Google Play optimisation, app indexing, ratings and reviews, and conversion improvement.
• GEO: AI search visibility, AI Overviews, prompt mapping, entity optimisation, knowledge graph and citation tracking.
• Analytics: SEMrush ,GA4, Search Console, app analytics, Looker Studio or Power BI, and advanced Excel
• Leadership: Agency governance, Programme management, stakeholder influence, executive communication and commercial judgement

Key Success Measures

• Organic traffic, leads, bookings and revenue growth.
• App organic installs, rankings, conversion and revenue.
• AI‑search visibility, mentions and citations.
• Keyword visibility and non‑brand discovery.
• Technical SEO health and implementation closure.
• Agency delivery quality, speed and SLA adherence.