Walk-in | Digital Marketing Executive

PJN Technologies; Bengaluru; On-site; INR 450,000 - 750,000; Full time

Job summary

PJN Technologies Pvt. Ltd. in Bengaluru is hiring a Digital Marketing Executive with 2-4 years of hands-on experience in planning, executing, and managing digital advertising campaigns across Google Ads and Meta Ads.

You will optimize budgets, generate quality leads, and improve ROI for multiple projects or clients. Responsibilities include planning campaigns, managing Google, YouTube, and remarketing ads, creating ad copies, coordinating with design for creatives, tracking performance with

Qualifications

• 2-4 years of hands-on experience in planning, executing and managing digital advertising campaigns.
• Experience with Google Ads and Meta Ads platforms and campaign optimization.
• Ability to manage paid advertising budgets and generate leads with ROI focus.
• Experience with GA4, GTM and conversion tracking.

Responsibilities

• Plan, create, launch, and manage paid advertising campaigns on Google Ads and Meta Ads.
• Manage Google Search Ads, Display Ads, YouTube Ads, and remarketing campaigns.
• Create and manage Facebook and Instagram advertising campaigns for lead generation, traffic, conversions, and brand awareness.
• Plan keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor performance metrics: CPL, CPC, conversions, ROAS; optimize campaigns to improve results.
• Set up GA4, GTM, Meta Pixel, and tracking events; ensure proper conversion tracking.
• Create ad copies and coordinate with designers for creatives; conduct A/B tests.
• Develop digital marketing strategies to achieve client goals.
• Prepare weekly/monthly reports with actionable insights.
• Manage budgets to meet targets.
• Stay updated with trends and platform updates.
• Coordinate with content, design, sales, and development teams to improve results.

Skills

Google Ads

Meta Ads Manager

Lead generation

Campaign management

Budget optimization

Data analysis

Keywords research

Conversion optimization

Ad copywriting

Communication skills

Education

Google Ads Certification

Meta Blueprint Certification

Tools

GA4

Google Tag Manager

Meta Pixel

Google Looker Studio

Job description

Job Description: Digital Marketing Executive Paid Ads & Campaign Management

Company: PJN Technologies Pvt. Ltd.

Experience: 2-4 Years

Employment Type: Full-Time

Department: Digital Marketing

Location: Bengaluru, Karnataka

About the Role

We are looking for an experienced and results-driven Digital Marketing Executive with 2-4 years of hands-on experience in planning, executing, and managing digital advertising campaigns. The candidate should have strong expertise in Google Ads, Meta Ads (Facebook and Instagram), campaign optimization, lead generation, and performance tracking.

The ideal candidate must be capable of independently managing paid advertising campaigns, optimizing budgets, generating quality leads, and improving ROI for multiple projects or clients.

Key Responsibilities

• Plan, create, launch, and manage paid advertising campaigns on Google Ads and Meta Ads.
• Manage Google Search Ads, Display Ads, YouTube Ads, and remarketing campaigns.
• Create and manage Facebook and Instagram advertising campaigns for lead generation, website traffic, conversions, and brand awareness.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor campaign performance, budgets, cost per lead (CPL), cost per click (CPC), conversion rates, and return on ad spend (ROAS).
• Optimize ad campaigns regularly to improve performance and reduce advertising costs.
• Set up and monitor Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, Meta Pixel, and relevant tracking events.
• Create ad copy, coordinate with designers for creatives, and conduct A/B testing.
• Develop digital marketing strategies to achieve client business goals.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage advertising budgets and ensure campaigns meet agreed targets.
• Stay updated with the latest trends, tools, and advertising platform updates.
• Coordinate with the content, design, sales, and development teams to improve campaign results.

Required Skills and Qualifications

• 24 years of practical experience in digital marketing and paid advertising.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Experience running live campaigns with actual advertising budgets.
• Good understanding of keyword research, audience segmentation, bidding strategies, and conversion optimization.
• Experience with Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Knowledge of SEO, landing page optimization, and lead-generation strategies.
• Ability to analyze campaign data and make data-driven decisions.
• Experience creating ad copies and coordinating ad creatives.
• Strong communication, analytical, and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

• Experience managing campaigns for multiple clients or industries.
• Experience with e-commerce advertising and lead-generation campaigns.
• Knowledge of CRM integration and lead tracking.
• Familiarity with Google Looker Studio or other reporting tools.
• Relevant certifications in Google Ads or Meta Blueprint are an advantage.

Performance Expectations

• Successful execution of Google Ads and Meta Ads campaigns.
• Improved lead quality, conversion rates, and campaign efficiency.
• Effective budget management and measurable campaign results.
• Clear reporting on campaign performance, CPL, conversions, and ROI/ROAS.Role & responsibilities